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Schroders Asset Management (Schroders) has launched what it says is the first online chatbot in Singapore’s asset management industry.

The chatbot, dubbed Schroders GO, offers real-time communication to clients and allows them to access information on financial markets, market views, and all mutual funds sold in the city state, among other things.

According to Lieven Debruyne, chief executive officer of Schroders APAC, the launch “marks a milestone” for Schroders’ ongoing efforts on innovation.

“As the first asset manager in Singapore to digitalise the client service experience, we will continue to leverage our expertise in financial services and technology, in collaboration with our partners, to offer the best investment solutions to our clients,” Mr. Debruyne says in a June 14 statement.

Schroders Singapore started work on the chatbot late last year and worked closely with four primary partners – Citibank Singapore, NTUC Income, United Overseas Bank and Synergy Financial Advisers – to make improvements.

A Schroders spokesperson in Hong Kong tells Asia Asset Management there are plans to make the chatbot more widely available “gradually” after the Singapore launch, but did not specify the next countries on the list.

Susan Soh, country head of Schroders Singapore, says the company is “pleased to be one of the pioneers in this space”.

“We are committed to providing more customised solutions that cater to our clients’ needs in Asia and globally,” she says in the statement.

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