Covering Disruptive Technology Powering Business in The Digital Age

Etiqa, Singapore’s leading online insurer, launched its first-ever chatbot to create a better customer experience for insurance buyers, making its services available through the Google Assistant — a first in the local insurance industry.

Etiqa Insurance has developed its own chatbot, Trix, to address customer needs in real-time through intuitive and personable conversations. This is now integrated in the innovative insurer’s website as well as in the Google Assistant. Just say “Hey Google, talk to Etiqa Insurance”, and your Google Assistant will connect you to Trix to answer enquiries related to different types of insurance products under Travel, HDB Fire, Home and Maid. Customers can also get quotations and purchase selected products through Trix on Etiqa’s website.

“Insurance has been perceived as confusing because of complex policy wordings. In our commitment to humanise insurance, customers can have their questions answered in real time from the comfort of their homes by simply using voice commands,” said Dennis Liu, Head of Business Transformation and Technology of Etiqa Insurance Singapore. “By leveraging on AI capabilities, the chatbot is a smart and intuitive way to provide information and solutions to our customers with even greater convenience and speed.”

As an insurer known for its disruptive innovation, Etiqa Insurance has proved its ongoing commitment to humanise insurance through its innovative business and technology initiatives. Acclaimed as the ‘Most Innovative Finance Firm — Singapore 2018’ at the 2018 World Finance Markets, Etiqa Insurance constantly finds ways to enhance customer experience by leveraging on technology.

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