Covering Disruptive Technology Powering Business in The Digital Age

If you want a great example of how data becomes siloed, look no further than the introduction of the COVID-19 tracing apps in Malaysia. There are currently three apps that have been issued. They are not connected, and each is collecting valuable data about COVID-19 infections as well as citizens’ travel which is then stored in its own silo. Each app serves its purpose and is useful in its own right, but no doubt if the data were combined, it would be more powerful in helping to keep the virus at bay.

Data silos happen for numerous reasons. Perhaps long-term vision wasn’t built into the plans. Maybe the data was initially collected for a particular application, created by a specific department or as is often the case, acquired as part of a company acquisition or merger.

For companies without a strategic data vision and strategy, islands of data will always emerge.

Truly data-driven enterprises do not tolerate data silos. They architect shared data not just into their data platform, but also into the very psyche of their organisations.

Think about a head of marketing pulling customer support data so they can market retention campaigns to clients that have experienced long wait or resolution times. Or how about a sales VP that can obtain data from finance systems to identify customers with cashflow issues and, in doing so, amend payment terms on a proposal to make it more likely the customer would bite.

Achieving this requires a data platform designed from the ground up to absorb silos, incorporate new data streams and give ubiquitous access to your personnel across all divisions. The only viable way to make this possible is to have a comprehensive data platform that leverages cloud technology.

Break down data silos with an integrated cloud-enabled data platform

Cloudera’s enterprise data cloud is a technology that technically enables companies to eliminate data silos and does so whilst keeping an eye on compliance, security, governance and access control.

Cloudera Data Platform (CDP) was designed to manage, store and ingest any data your organisation may need, regardless of its location. Even as you incorporate new data types and workloads, it enables similar management capabilities across bare metal, private, multi and hybrid clouds.

Most importantly, by breaking down the walls that separate your data, you’ll finally be able to “connect the dots” and run multiple analytic workloads against your previously separated data sets.

Click here to find out how CDP empowers both business teams and IT staff to innovate and turn data into actionable insight.

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