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BuzzAR has announced a strategic partnership with Brandmax and Cloudbae. The goal of this partnership is to drive the adoption of generative Artificial Intelligence (AI) in the APAC region. BuzzAR is the region’s leading immersive marketing platform that transforms offline traffic into visible traffic for businesses.

The MOU outlines a strategic collaboration between BuzzAR and these regional companies. By combining resources, expertise and network, BuzzAR will offer customers in APAC a comprehensive suite of end-to-end immersive marketing experiences. The partnership aims to leverage the strengths of each company to drive innovation, increase efficiency and provide superior customer service.

With the help of generative AI-powered technologies, companies can now offer highly personalised, interactive, and immersive experiences to their customers. The region’s generative AI market is forecast to achieve a compound annual growth rate of around 36% from 2022 to 2030. By partnering with companies such as BrandMax and Cloudbae, BuzzAR aims to help businesses in the APAC region unlock the full potential of generative AI. It also aims to offer end-to-end immersive marketing experiences that truly resonate with its customers.

“We are excited to partner with Brandmax, a leading advertising listed company and Cloudbae, a smart city operator serving 18,219 enterprises, to push forward the adoption of generative AI-powered solutions such as Metaportal, Metachat, a ChatGPT-powered AI solution in this region,” said Bell Beh, Co-Founder of and CEO at BuzzAR.

This partnership will allow BuzzAR to offer a novel avatar experience in real life, in real-time. It will leverage Augmented Reality (AR) and AI technologies to provide an immersive and fun human experience for end users. Customers will have immediate access to a wider range of expertise, plug-and-play tools and a better brick-and-mortar immersive marketing experience. This collaboration will drive the adoption of immersive technologies through Metaportal. It will also help businesses make their operations more efficient using Metachat. The company will also benefit from the continued support of prominent enterprises in adopting immersive technologies.

Additionally, BuzzAR aims to offer a range of data-driven, rich, immersive experiences to customers and end users. It will start with its proprietary “Face to Avatar” experience.

“We are thrilled to partner with BuzzAR and to have the cross-border opportunity to bring more value exchange and access to China and the Southeast Asia region and vice versa,” said Penry Pan, Vice President of Brandmax.

This partnership will enable the parties to leverage BuzzAR’s immersive technologies and local connections. It will, in turn, drive innovation and provide customers with the best advertising and marketing outreach.

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