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BWT Alpine F1 Team has entered into a three-year partnership renewal with Sprinklr. The latter will be the former’s official partner and Unified-CXM platform provider for the team and the wider Alpine brand.

The team will leverage all four Sprinklr product suites—Sprinklr Service, Sprinklr Insights, Sprinklr Marketing, and Sprinklr Social. It will be part of its project to maximise engagement with its loyal fans.

Sprinklr’s Unified-CXM platform will help the team future-proof its marketing, customer service and engagement strategy. This will then allow it to stay competitive and continuously evolve its customer experience strategy. 

Fan Engagement Is Key

“At BWT Alpine F1® Team we are always looking to reach our fans and engage in new ways. With Sprinklr, we can connect fans to the moments that matter: before, during, and after each Grand Prix,” said David Gendry, VP Marketing and Communications at Alpine. “After a successful 2022 season, we are thrilled to extend our partnership to better understand our fans and optimise our digital engagements to best serve them.”

Growing the Alpine Fan Base

Ragy Thomas, Founder of and CEO at Sprinklr, added: “BWT Alpine F1® Team is one of the most exciting brands in the world of professional sports. Sprinklr is proud to support their vision for growing fan and community engagement as F1® continues to expand in popularity. We’re also proud of the cultural shifts they are making to create more inclusive, equal, and fair opportunities for everyone who wants to participate. We’re delighted to extend our partnership for three more years with the BWT Alpine F1® Team to help them put all fans at the centre of their digital strategy.”

For more information, please visit https://www.sprinklr.com/f1-alpine/.

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