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Tricentis Report: About SGD $3.24M in Revenue Lost Yearly Due to Poor Mobile App Quality
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Tricentis, a global leader in continuous testing and quality engineering, has released the findings from its first annual State of Mobile Application Quality 2024 Report, after surveying more than 1,000 senior IT professionals and developers in the US, Germany, Singapore, and the UK. The report sought to explore the effect of poor application quality and manual testing on businesses’ bottom line, as well as the surge of Artificial Intelligence (AI) adoption in mobile testing strategies.

In Singapore, the study found that:

  • While the majority (93%) of respondents state that mobile application quality is critical to their business, about 90% of respondents estimate that poor mobile application quality could cost their business up to SGD $3.24M in lost revenue per year.
  • In the next 12 months, 31% of respondents expect their organisation to invest upwards of over SGD $1.3M in mobile app quality and testing.
  • Two in five senior IT professionals and application developers think they would save up to 75% of their budget per year by moving toward fully automated mobile application testing.
  • Complexity (29%), competing priorities (24%), and time management challenges (22%) are cited as main barriers in the implementation of mobile app development and testing strategies.

Bad App Quality and Manual App Testing Impact Businesses’ Bottom Line

Nearly all of those surveyed (91%) deem testing important to the quality and success of their organisation’s mobile app development. However, only 32% believe their organisation’s current mobile app development and testing strategy exceeds expectations. More than one third (40%) of those surveyed also stated they currently use manual testing for mobile applications. Tricentis

Respondents also expect to achieve improved productivity (30%), increased revenue (29%), and increased compatibility across devices (27%) through the implementation of automation, such as AI and low-code/no-code solutions.

“With almost half of the population in Asia Pacific now connected to mobile services, organisations can no longer ignore the importance of quality mobile app experiences,” said Damien Wong, Senior Vice President for Asia Pacific at Tricentis. “In Singapore, businesses are already harnessing AI to meet business objectives. Mobile application testing is the perfect testbed to ensure reliable testing across various devices and operating systems with little human interference required. By prioritising testing and integrating responsible AI into every phase of the software testing life cycle, businesses can ensure quality across all mobile apps and improve customer experiences.”

Rise of AI Adoption in Mobile Testing Addresses Core Challenges—Tricentis

Organisations are recognising the value of AI in mobile software development, according to Tricentis’ recent report, with more than three-quarters (79%) of those surveyed sharing positive sentiments. More than a quarter (27%) state that AI is already a part of their mobile app testing strategy and more than 70% of them are planning to implement it within the next two years.

Those in Singapore who are not using AI as part of their mobile testing strategy are more likely than those using AI to be facing challenges such as a lack of talent/upskilling (22% vs 11%) and time/project management challenges (22% vs 21%) when it comes to the implementation of their mobile app development and testing strategy.

Meanwhile, the Tricentis report also found that those who are using AI as part of their mobile testing strategy are much more likely than those not using AI to say all services and information within their organisation are mobile accessible (56% vs 11%).

As more organisations turn to AI in their mobile application strategies, they expect the integration to increase productivity (32%), improve mobile application quality (30%) and enhance end-user experience (28%).

The full Tricentis State of Mobile Application Quality Report 2024 is available for download here: https://www.tricentis.com/resources/mobile-application-quality-report

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