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(Reuters) – Advanced Micro Devices (AMD) unveiled a new series of semiconductors for Artificial Intelligence (AI)-enabled business laptops and desktops on Tuesday as the chip designer looks to expand its share of the lucrative “AI PC” market.

These chips are expected to be available in platforms from HP and Lenovo  starting in the second quarter of 2024, AMD said in a press release.

AI-enabled PCs are capable of running large language models and apps powered by the technology directly on the device, instead of the cloud.

Ryzen PRO 8040 and PRO 8000: Built for the AI PC

AMD said its latest Ryzen PRO 8040 Series was built for “business laptops and mobile workstations” while its AMD Ryzen PRO 8000 Series was a desktop processor for business users. Its shares were up more than 2% in early trading.

Experts have pinned a possible recovery in the PC market on the introduction of AI PCs, as consumers look to upgrade their systems with the new capabilities.

The advent of generative AI technology has led to towering demand for advanced semiconductors that can be used to develop and run complex AI programs.

In the market for AI PCs, AMD faces intense competition from Intel and AI chip front-runner NVIDIA, hailed as a leader for graphics processing units (GPUs).

AMD introduced the Ryzen 8000G Series of desktop chips in January, targeted towards the heavy workloads that come along with AI-based tasks.

On the same day, NVIDIA unveiled its own AI PC chips—the “GeForce RTX SUPER” desktop GPUs—saying Acer, ASUS, Dell Technologies, HP, Lenovo, and Samsung will release AI laptops featuring its technology.

Intel also said in January it expects to “ship approximately 40 million AI PCs in 2024 alone.”

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