Covering Disruptive Technology Powering Business in The Digital Age

Written by: Mohammad Al Amin Jahaya, Journalist, AOPG.

Recently, HP Malaysia captivated tech enthusiasts during their “Putting the I in AI” event at Majestic Hotel, Kuala Lumpur. Held as a launch event for their highly anticipated AI-powered laptops and a glimpse at HP’s Artificial Intelligence (AI) development efforts.

Alex Tan, the Managing Director for HP Malaysia, began the event by delving into the current state of the digital economy. He revealed that the digital economy has undergone a remarkable surge in recent years, contributing to notable growth of the digital economy’s GDP by 24.4%. He also shared that there is potential for the growth to reach up to 25.5%. Small and Medium Businesses (SMBs) are some of the major contributors to the growth. Malaysia is home to 1.2 million SMBs, with a substantial amount of them being data-driven and AI-ready, ranking the country as number two for AI readiness in the ASEAN region.

Nonetheless, as per Alex’s observations, despite the readiness exhibited and being ranked at number two, there are still persistent concerns regarding the potential adverse effects of AI on people’s lives, particularly the enduring apprehension that AI will lead to job displacement.

Alex believes this is because AI is still largely unknown to many and there are yet proper regulations as well as guidelines for utilising AI. Recognising the importance of addressing concerns and fostering understanding about AI in a tangible and practical manner, HP made a strategic decision to be at the forefront of spreading awareness about AI through the launch of its AI-powered laptops.

Kong Meng, Managing Director for Southeast Asia at HP, elaborated on the subject further. He believes that many are willing to embrace AI, yet concerns such as job displacement and privacy cause many to become hesitant in fully leveraging AI. Kong Meng holds the belief that HP’s AI-powered laptops offer promising solutions to address these concerns. These innovative laptops are equipped with built-in AI capabilities that are able to offer a range of intelligent features and functionalities that not only enhance productivity and efficiency but also mitigate the perceived risks associated with AI adoption.

Another notable advantage of utilising laptops equipped with built-in AI is their capability to deliver faster results. This enhanced speed and efficiency stem from the AI’s capacity to optimise processes, streamline tasks, and anticipate user needs more effectively than cloud-based versions.

Kong Meng added, unlike cloud-based AI systems that rely on remote servers for processing, AI-powered laptops leverage onboard AI capabilities to execute tasks locally. This localised processing allows for faster data analysis, decision-making, and response times. For example, if he were to use CoPilot to help him summarise 50 emails, by the time it is done, Kong Meng probably would have read five to ten emails. However, with built-in AI, such tasks can be executed and completed at a much faster rate.

Ricky Handrian, Head of Business Personal Systems Category for Southeast Asia at HP, reiterated and expanded upon this sentiment. He emphasised that in the current landscape, there is a growing desire among individuals to automate mundane and repetitive tasks. By automating these routine activities, individuals can free up valuable time and mental energy, enabling them to redirect their focus towards more productive and critical tasks.

In addition to the imperative for task automation, there is a growing demand for heightened security and privacy measures to facilitate the seamless integration of AI assistants into professional settings.

One of the primary concerns for professionals is the risk of data breaches or unauthorised access to sensitive information. With cyber threats becoming increasingly sophisticated, professionals need robust security measures in place to safeguard against potential attacks. This includes encryption protocols, multi-factor authentication, and regular security audits to identify and mitigate vulnerabilities in AI assistant systems.

Rickly is firmly confident that HP’s AI-powered laptops will be able to deliver the whole experience to their users. To that end, HP aims to deliver the said enhanced and secure AI experience with the launch of their extensive portfolio of AI Personal Computers (PCs):

• HP Elite 1000 Series G11 Notebook PCs: As the world’s most powerful AI business PCs, the series is designed to deliver a seamless blend of portability, performance, and up to 21 hours of battery life for leaders and workers on the go. Harnessing the power of AI, users experience up to 80% better graphics performance, up to 38% less power for AI-enhanced collaboration, and up to 132% faster AI video editing compared to the previous generation.With HP Smart Sense, AI transforms your PC’s power, so it runs up to 40% quieter. Over 70% of major parts contain recycled materials, including recycled fishnets in the keyboard. Additionally, power data tracking and suggestions help reduce energy use. ·
• HP EliteBook 800 and 805 Series G11 Notebook PCs: Created to meet the needs of enterprise knowledge workers taking on daily workloads that demand powerful performance and collaboration features. The new series is equipped with Intel® Core™ Ultra 5 and 7 processors for AI-driven productivity. These PCs contain at least 75% PCR plastic in the bezel.
• HP EliteBook 600 and 605 Series G11 Notebook PCs: Crafted for corporate and public sector organisations that need to maximise value and flexibility to equip a range of users in hybrid environments. These PCs tackle demanding business applications so work can be done efficiently and reliably. Devices contain at least 30% PCR plastic in the bezel and at least 50% PCR plastic in the keycaps.
• HP ProBook 400 and 405 Series G11 Notebook PCs: Purpose-built for hybrid workers splitting time between the office and home, these devices unlock AI-powered workflows and essential performance while offering upgradeable storage and memory. The series contains 50% post-industrial recycled stamped aluminium in the chassis.
• HP Pavilion Plus PCs: Crafted to be ideal companions for Gen Z, delivering a premium experience tailored to their dynamic lifestyles at excellent value. Equipped with built-in AI engines, these laptops strike the perfect balance between performance, mobility, and quality, ensuring the best computing experience for our Gen Z customers.
• HP Envy x360 Series: Featuring a flexible design that effortlessly transitions from work to play, ready to enhance productivity wherever you go. With built-in AI engines, these devices offer unmatched performance and mobility, ensuring an exceptional computing experience for users across all walks of life.
• HP Spectre x360 Series: Designed to harness the full potential of AI, bidding farewell to lag and welcoming faster multitasking to boost productivity and present your best self.

HP has unveiled the Z series, a cutting-edge lineup of high-performance AI-powered laptops engineered to cater to the most demanding workflows. With a focus on delivering unparalleled performance, reliability, and versatility, the Z series represents a new standard of excellence in professional computing:

• HP ZBook Power G11: A high-performance computing solution with the ability to power the most demanding workflows, boosting productivity in a new premium 16” design with pro-grade components for running AI development and conceptual design applications. Featuring up to an NVIDIA® RTX™ 3000 Ada Laptop GPU, the HP ZBook Power G11 is designed to handle 3D modelling, AI-powered content creation, and heavy multitasking with ease. It’s also configurable with the new NVIDIA RTX 500 Ada and 1000 Ada Generation Laptop GPUs that provide the benefits of NVIDIA’s latest GPU architecture.
• HP ZBook Fury G11: Designed to deliver the power of desktop performance from anywhere, the ZBook Fury enables powerful AI acceleration for editing 8K videos, advanced 3D rendering, VFX, or tuning and running local AI models. Advanced thermal technology ensures optimal efficiency during demanding tasks offering up to a desktop-class Intel® Core™ HX processor for pro performance27 and up to an NVIDIA® RTX™ 5000 Ada Laptop GPU.
• HP ZBook Studio G11: Enhance focus and productivity in a sleek, portable form factor; the ZBook Studio allows users to build complex assemblies, bring AI capabilities to content creation tools, render in real-time, and visualise data on the go.
• HP ZBook Firefly G11: The perfect fusion of pro-level performance and true mobility. The ZBook Firefly enables seamless project management from anywhere and is equipped with AI-accelerated performance with the NVIDIA RTX A500 Laptop GPU and offers dynamic power efficiency and exceptional battery life.

HP Malaysia’s “Putting the I in AI” event marks a milestone in the company’s journey towards advancing AI technology and delivering innovative solutions that meet the evolving needs of professionals in today’s digital age.

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