Covering Disruptive Technology Powering Business in The Digital Age

This article was originally published by telecomstechnews.com and can be viewed in full

The past year has seen an increasing need for operators to adopt new methods, learn from their customers in the market, and provide an excellent customer experience globally.  With demand from operators to provide customer-centric care continuing to rise, 2016 will see communications service providers (CSPs) face several fresh challenges.

In 2016, this will lead to many CSPs returning to more grounded approaches to analytics and we will see much more talk about “small data” or “smart data”.  In practice, this means analyzing the behaviour of individual customers using almost-real-time event data and using generalizations to moderate the findings against trends, as opposed to trying to predict (or influence) individual behaviours from generalizations of the entire population.

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