Covering Disruptive Technology Powering Business in The Digital Age

Juniper Networks, a leader in secure, Artificial Intelligence (AI)-driven networks, has announced that citizenM, the award-winning ‘affordable luxury’ hotel and lifestyle brand, has selected Juniper’s full range of AI-driven Enterprise and Connected Security solutions. These include wireless access, wired access and next-generation firewalls. Combined, they deliver a modern hotel experience for CitizenM’s guests.

Transforming the Guest Experience

By choosing Juniper®, citizenM is leveraging the benefits of Mist AI™ and a secure client-to-cloud experience. It will transform how guests sleep, work and relax. At the same time, it will reduce the time and effort in setting up secure IT networks in numerous locations.

“citizenM has re-defined hospitality by disrupting the traditional hotel model to give modern travelers an affordable luxury experience. A key pillar of our strategy is to provide guest service beyond expectations,” noted Bojan Pavicic, Director, Technology and Digital, at citizen. “We aim to anticipate our guests’ needs, continuously exceed their expectations and curate memorable experiences for them. We strongly believe that technology is the foundation and enabler of our transformation. We value Juniper’s innovative thinking and how AI can help us manage the network.”

citizenM currently has 31 hotels globally and is pursuing major growth plans. It aims to operate 40 hotels in premier metropolitan locations and airports in Europe, Asia and the U.S. by 2024. With the increasing number of guests and its ambitious expansion strategies, citizenM needed a network that would scale with its digital transformation plans.

Connectivity Is a Premium

The company turned to Juniper wireless access points driven by Mist AI™ to deliver better guest engagement, coupled with industry-leading Wi-Fi that is both predictable and reliable. In addition, Juniper Networks EX Series Switches provide high-performance, secure access to wired devices and Juniper next-generation firewalls. These effectively protect all hotel properties and the Amsterdam headquarters from cyberattacks. These also connect them to the company’s cloud resources. Juniper has been citizenM’s networking provider for quite some time now. It has also been named as a Leader in the 2022 Gartner® Magic Quadrant™ for Enterprise Wired and Wireless LAN Infrastructure for the third year in a row.

With citizenM’s new network, guests can simply check in at a kiosk or via the brand’s award-winning mobile app.  A digital key is created and guests are on their way to their room quickly, typically in one minute. Once in their room, guests can control the room temperature, lighting and shades from an in-room Wi-Fi-enabled tablet or via the app. They can also access F&B menus, view city guide content and more. Guests can also seamlessly stream their apps, movies or games to a high-definition TV and share them with family and friends. The great thing is they can do so without increasing the risk of a threat or compromise.

In addition, the Juniper solution also simplifies the deployment and management of IT infrastructure and services across multiple, distributed properties.  With Mist AI, zero-touch provisioning and automated workflows operated via the cloud, network setup is easy and quick. Mist AI proactively detects and fixes anomalies to expedite troubleshooting without the need for onsite resources.

Fast and Reliable Access

Additionally, ambassadors, duty managers and support staff at the hotel properties have fast, reliable access to their key hospitality and business applications. These include property management, content management, physical security, payments, video and voice. Juniper Networks SRX Series Firewalls provide a full suite of traffic inspection and industry-leading threat protection capabilities while maintaining top performance. These capabilities effectively safeguard hotel guests, staff and their access to the internet and other digital assets.

“Technology has become a critical element in the hospitality industry, as guest demands are changing and visitors are looking for more tailored service during their stay. citizenM adopts guest-centric technology that provides personalised experiences for its guests in a very seamless and simple way,” said Gos Hein van de Wouw, Vice President, Enterprise, EMEA, at Juniper Networks. “Juniper Mist supports citizenM’s business objectives by enhancing connectivity with simplicity, providing analytical data and simple operations with proactive, low-maintenance troubleshooting, resulting in lower operational cost—but high value—in terms of the customer experience.”

(0)(0)