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ADA, Asia’s leading independent data and Artificial Intelligence (AI) business, has partnered with leading Human Resource (HR) technology provider Darwinbox to fuel HR digital transformation.

The partnership with Darwinbox is in line with ADA’s process improvement initiatives—integrating and digitising end-to-end HR processes into one platform for operational efficiency and productivity and enhancing employee experiences for its 1,000+ workforce.

“We are a digital-first business that aims to deliver the future of marketing, commerce and experience. While our team supports clients with insightful digital marketing and commerce transformation solutions, we also embrace digitalisation internally,” said Srinivas Gattamneni, Chief Executive Officer at ADA. “We have witnessed a progressive transformation in workflows and the workforce in the last few years and want to ensure we give our team the tools they need to stay ahead of these transformations. With Darwinbox, we can co-create and achieve this goal.”

Operating across 10 markets in South and Southeast Asia, ADA will be utilising Darwinbox across all key pillars of employee lifecycle, from hire to retire. This includes managing recruitment, onboarding, performance review, engagement, succession planning, compensation and offboarding while integrating with the ADA Careers and LinkedIn pages.

Jayant Paleti, Co-Founder of Darwinbox said, “We are thrilled to partner with ADA. By virtue of who they are and the digital solutions they offer, ADA understands the importance of digitalisation well. Our HR tech platform is built for end users—be they HR professionals or employees—to ensure there is high adoption from the get-go. Our comprehensive system gives ADA the added advantage of a singular system that covers all nine yards of HR operations, while efficiently serving the rank and file of the company.”

Darwinbox serves leading enterprises in Southeast Asia like Gokongwei Group (previously JG Summit) Aviva Singlife, SBS Transit, Adani Singapore, Tokopedia, Carousell and Malaysian organisations like Al Rajhi Bank Malaysia, MIDF, Fave and Healthmetrics. It recently became a Unicorn and is backed by the likes of Salesforce Ventures, Sequoia Capital and Endiya Partners, amongst others.

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