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ADA Partners with MoEngage to Scale Omnichannel Customer Engagement for Brands using AI-Powered Predictive Capabilities
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February 28, 2023 News ADA customer engagement MoEngage

 

Integrated growth partner ADA has entered into an APAC-wide strategic partnership with customer engagement platform MoEngage to enable brands to enhance their Customer Engagement using artificial intelligence (AI)-driven insights.

Combining ADA’s expertise in integrating marketing, commerce and analytics with MoEngage’s insights-led customer engagement platform that provides hyper-personalisation based on consumer behaviour and journey, this partnership will help marketers across the APAC region to deliver winning omnichannel engagement campaigns and strategies at scale.

With rapid consumer behaviour shifts towards digital consumption in APAC, conversational commerce across channels like WhatsApp has experienced significant growth, and it is expected to contribute USD $12 billion to the e-commerce market by the end of the year. Marketers across the APAC region have since prioritised engagement strategies across online and offline channels to reach customers where they are.

“We are excited to work with ADA and leverage their rich expertise as a WhatsApp Business Solution Provider across the APAC region. Through this partnership, we aim to enable consumer brands to provide seamless experiences across channels like WhatsApp by enhancing ADA’s customer engagement solutions with our insights-led approach and offerings,” said Raviteja Dodda, Chief Executive Officer at and Co-Founder of MoEngage.

“This partnership underlines ADA’s commitment to focus on Customer Engagement Solutions as we continue to drive large scale engagement requirements, giving brands a competitive advantage to create effective omnichannel experiences for customers. As an integrated growth partner, brands would also be able to leverage on ADA’s integrated managed services and MarTech solutions such as Customer Data Platform (CDP) and Mobile Measurement Platform (MMP) to experience full-fledged growth,” said Srinivas Gattamneni, CEO at ADA.

To learn more about ADA’s Customer Engagement Solutions, click here.

 

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