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AmBank’s ‘AMY’ enhances digital banking experience


AmBank Group has enhanced its AmOnline mobile banking application with a virtual financial assistant feature, named AMY, primarily focused on assisting customers on credit card services.

AMY, the acronym for AmBank Malaysia, is integrated into Ambank’s AmOnline mobile banking application, enabling customers to make enquiries and get response immediately through a chatbot that is accessible 24 hours a day.

AMY’s first release will assist customers on credit card services, new card activation, reset a forgotten pin, arrange a temporary or permanent credit card limit increase, block a lost card and help customers pick the right credit card.

“In the digital era, people prefer texting over talking on the phone since it is more convenient to communicate.

“We are pleased to introduce AMY, the next frontier of customer service. The launch of AMY is indeed an important milestones for us as we continue our journey to revolutionise our customers’ banking experience,” said AmBank Group chief executive officer, Datuk Sulaiman Mohd Tahir, at the launch here today.

Sulaiman said AMY’s repertoire was expected to expand to more credit card and non-credit card services, offer more language options and would get smarter with artificial intelligence in the next release.

AmOnline application, available on App Store and Google Play, was launched in June last year, and now has recorded RM1.3 billion in transactions per month.