Covering Disruptive Technology Powering Business in The Digital Age

Written by: Izzat Najmi, Journalist, AOPG

The stage was set ablaze at the highly anticipated “Data Center and AI Technology Premiere,” as AMD took the spotlight to reveal the ground-breaking products, visionary strategy, and a stellar lineup of ecosystem partners that are set to redefine the landscape of computing. With power-packed executives from Amazon Web Services (AWS), Meta, and Microsoft Azure joining forces with AMD, the event showcased an extraordinary collaboration aimed at ushering in the next era of high-performance CPUs.

In a momentous declaration, Dr Lisa Su, AMD’s Chair and CEO, emphasised the company’s monumental leap forward in their data centre strategy. As part of this leap, AMD expanded its 4^th Gen EPYC™ processor family with ground-breaking solutions specially designed for cloud and technical computing workloads. The event also witnessed the unveiling of new public instances and internal deployments with major cloud providers, firmly establishing AMD’s stronghold in the industry.

Compute Infrastructure Optimised for the Modern Data Centre

AMD did not hold back in introducing a series of updates to its 4^th Gen EPYC family, aimed at providing customers with tailored solutions that address their unique business needs. Let us delve together into the highlights:

• Advancing the World’s Best Data Centre CPU: The 4^th Gen AMD EPYC processor stole the limelight, showcasing its unparalleled performance and energy efficiency. Joined by AWS, AMD offered an exclusive preview of the highly anticipated next-generation Amazon Elastic Compute Cloud (Amazon EC2) M7a instances, fuelled by the revolutionary 4^th Gen AMD EPYC processors code-named “Genoa.” Notably, Oracle also jumped on board, announcing its plans to deploy new Oracle Computing Infrastructure (OCI) E5 instances powered by the 4^th Gen AMD EPYC processors, further amplifying AMD’s industry impact.
• No Compromise Cloud Native Computing: AMD unveiled the awe-inspiring 4^th Gen AMD EPYC 97X4 processors, formerly known as “Bergamo.” Boasting an impressive 128 “Zen 4C” cores per socket, these processors redefine virtual CPU density and set industry performance standards for cloud applications, all while maintaining exceptional energy efficiency.The event featured Meta, sharing their exhilarating experience with the 4^th Gen AMD EPYC 97×4 processors. Meta highlighted the processors’ perfect match for their flagship applications, such as Instagram and WhatsApp, showcasing impressive performance gains compared to the previous generation. Not only did they witness superior performance across various workloads, but they also experienced substantial Total Cost of Ownership (TCO) improvements. The partnership between AMD and Meta resulted in optimised EPYC CPUs that perfectly catered to Meta’s power efficiency and compute-density requirements.

• Enabling Better Products with Technical Computing: AMD pushed the boundaries once again by introducing the world’s highest-performing x86 server CPUs for technical computing, the 4^th Gen AMD EPYC processors equipped with AMD 3D V-Cache™ technology. This game-changing technology revolutionises the landscape of technical computing, delivering unmatched power and performance. Microsoft also chimed in with an exciting announcement, sharing the general availability of Azure HBv4 and HX instances powered by the cutting-edge 4^th Gen AMD EPYC processors with AMD 3D V-Cache technology.

The AMD EPYC 97X4

For further information on the latest 4^th Gen AMD EPYC processors, click here.

A Robust Networking Portfolio for the Cloud and Enterprise

Not only that, as the audience was captivated by AMD’s product lineup, the company’s robust networking portfolio took centre stage, impressing everyone with its unrivalled capabilities. Let us explore the highlights:

• AMD Pensando™ DPU: AMD showcased its ground-breaking AMD Pensando DPU, an intelligent and high-performing solution that combines a robust software stack with “zero-trust security” and a programmable packet processor. This state-of-the-art DPU stands out as the most intelligent and performant in the world.Already deployed at scale across leading cloud partners such as IBM Cloud, Microsoft Azure, and Oracle Compute Infrastructure, the AMD Pensando DPU also finds its place in enterprise solutions like the HPE Aruba CX 10000 Smart Switch. Esteemed customers, including DXC and VMware, showered praise upon the AMD Pensando DPU for its ability to accelerate application performance and enhance network virtualisation and security features.

• The Roadmap to the Future – “Giglio”: AMD tantalised the audience with a glimpse into the future of DPUs, unveiling its next-generation DPU roadmap code-named “Giglio.” This future gem promises enhanced performance and power efficiency compared to current-generation products and is expected to be available by the end of 2023.

The AMD Pensando DSC

• Empowering Developers With AMD Pensando SSDK: To empower customers and foster innovation, AMD announced the AMD Pensando Software-in-Silicon Developer Kit (SSDK). This comprehensive kit enables customers to rapidly develop or migrate services to deploy on the AMD Pensando P4 programmable DPU, allowing them to tailor network virtualisation and security features within their existing infrastructure. By harnessing the power of the industry-leading AMD Pensando DPU, customers gain the freedom to customise and optimise their network capabilities.

Dr. Lisa Su, CEO of AMD, showcasing to the audience, the all-new AMD EPYC 97X4

As the curtains fell on this awe-inspiring event, it was clear that AMD had left an indelible mark on the future of computing. I believe, with a relentless pursuit of innovation and an unwavering commitment to customer needs, AMD is set to continue to lead the charge in shaping the data centre landscape, cementing its position as a trailblazer in the industry.

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