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Anchanto, the Singapore-based B2B software-as-a-service (SaaS) company specialising in ecommerce technology, recently announced the launch of four new products and a complete rebranding to mark a pivotal change in its offerings and solutions.

Anchanto’s journey began with a belief and a mission that ecommerce would become the norm, and businesses around the world would require purpose-built platforms and scalable technology to simplify their sales and logistics operations.

The company started by running logistics and ecommerce fulfilment operations for more than  six years, allowing it to understand the market and challenges faced by its actors, before evolving into a software company. Anchanto then poured all this experience into the development of its products, Order Management System (SelluSeller) and Warehouse Management System (Wareo), which have been supporting the operations of hundreds of businesses around the world including Fortune 500s.

Anchanto has now introduced four additional products engineered hand-in-hand with selected customers. These products reflect the company’s continuous efforts to bridge ecommerce gaps, innovate and, more importantly, to build integrated solutions with the involvement of their partners.

“We believe that today, all commerce is e-commerce. As a result, our customers and prospects are in pressing need of new solutions to manage their evolving business operations. With a total of six products covering the entire value chain of eCommerce and related logistics, we built a modular, scalable and integrated solution portfolio for aspirational businesses.” says Vaibhav Dabhade, Co-Founder of and CEO at Anchanto.

Anchanto’s fresh range of products includes four unique platforms:

• Anchanto Digital Shelf. Created to capture live performance data of businesses and their competitors for comparison and quick action.
• Anchanto Operations Experience. Developed to help businesses position themselves with their own technology, reduce white labeling costs and speed up B2B onboarding.
• Anchanto Control Tower. Designed to help businesses working with multiple carriers identify issues across the supply chain and to promptly address them.
• Anchanto Parcel Tracking. Created to track parcels and provide buyers with real-time tracking details.

“We see a lot of fragmentation in local and cross-border shipping and witnessed 3PLs and 4PLs, ecommerce enablers and businesses running logistics operations facing difficulties at various levels,” noted Dabhade. “They struggle to manage relationships with their customers, track and measure the performance of their partners, and simultaneously keep track of thousands of orders shipped every day.”

Dabhade added: |This led us to build innovative and scalable offerings that would help customers bridge these complex gaps. Each of our offerings are unique. For example, there are no parallel products to Anchanto Operations Experience, only parallel workarounds.”

The company also shared that its rebranding was the result of a desire to align its messaging with its vision to simplify and connect eCommerce operations and its ambition to become a leading global enterprise e-commerce solution provider.

Abhimanyu Kashikar, Co-Founder of at COO at Anchanto, added: “We are expanding into new regions and transitioning from being an SEA-centric company to a global one. Anchanto is a dynamic, mature and experienced company, and we wanted our image to reflect this and the scale of the customers we work with.”

Previously, Anchanto had three distinct brands: Anchanto, SelluSeller (OMS) and Wareo (WMS). While the individual product brands were renowned in Asian markets, the main brand sometimes remained eclipsed.

Kashikar noted: “Our products were only recognised individually, and we wanted to emphasise their integrative nature. This instigated us to rework our branding and weave our true vision and messaging into it.”

Anchanto’s new brand  displays a deep blue primary colour and several other complementary tones expressing  its bold attitude and diverse products. The branding was also updated with new shapes and designs to represent building blocks as Anchanto’s products fit easily into existing tech environments with seamless integrations.

With highly stable eCommerce and logistics platforms built to handle massive volumes for enterprise customers, the technology company has captured the attention of several markets. It recently expanded and launched its operations in the United Kingdom, France, the United Arab Emirates and South Korea, and is taking steps to explore new markets in the Middle East.

Given its market presence, Anchanto serves a massive customer base of global players including Fortune 500 companies like Panasonic, L’Oréal, HP, DHL Supply Chain, Asendia, Toll Logistics, Decathlon, Fossil, Stanley Black & Decker, NinjaVan, The Body Shop and more. With the introduction of new technology and the expansion of its presence, Anchanto expects to widen its customer base further and set new standards for eCommerce SaaS technology.

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