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Video Interview: Are Your Goods What You Think They Are? The Dawn of the Traceability Revolution
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January 11, 2024 Library

 

What if told you that the “halal” meat you thought was beef was a actually kangaroo?

For 40 years, a meat cartel has been selling fake halal beef mixed with horse & kangaroo meats in Malaysia! Yup, you read that right! That is why tracking and tracing where your goods are from is vital.

In this video, Wee Huat Tay, Managing Director of Intelligence Traceability dives deep into the engine room of modern commerce – traceability. We’re talking real-time intel, transparency, and the ultimate weapon against the shadowy world of counterfeits.

Get ready for answers that rip the mask off fakes, expose vulnerabilities in the supply chain, and reveal how businesses can rebuild trust, one scannable code at a time.

Watch this video as we help you discover how traceability is building bridges of trust, one tracked product at a time.

 

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