Covering Disruptive Technology Powering Business in The Digital Age

Bert Doerhoff CPA, founder of AccuBiz, is encouraging companies to warm to Big Data, the latest trend significantly impacting business growth. While many want to dismiss any new buzzword as a passing fad, Doerhoff knows how to recognize a development with staying power. A recent Forbes article discusses reasons why Big Data deserves some attention if a company wants to sustain growth and gain an edge over their competition. The following facts, as discussed in the article, show its potential for changing the business world:

Data volumes: Over the last two years, more data has been created than in the entire history of the human race, and it is still growing. With the use of Big Data though comes a big question: How does a company summarize and analyze all that data to simplify it down to the few key items that helps manage a business?

Social media: As of August 2015, there were more than 1 billion Facebook users in any given day, sending, on average, 31.25 million messages each minute. This means there is a wealth of useful information but once the information is posted, it is public forever. It can and will be used to compete with other businesses

Mobile media: By 2017, approximately 80 percent of all pictures will be snapped on smart phones. There have been many recent examples of unsavory activities captured on cell phones in the news. This highlights the importance of actions reflecting the morals and ethics of a person.

Moving data: By 2020, a third of all data will hit the cloud. The Hadoop, an open source software for distributed computing, is expected to experience 58 percent growth and be worth more than $1 billion in 2020. The small businesses and individuals supporting on-site software simply cannot provide the data protection available on the cloud. There are examples of data breaches but personal computers are much more at risk than the data on the cloud.

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