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Bridging the Knowledge Gap: AMD Study Reveals Asian Businesses’ Understanding of CPU Impact on Energy Efficiency
October 23, 2023 Blog


How much importance do businesses in Asia place on sustainable computing? According to a recent study by AMD and AOPG Insights titled “Is Sustainability Driving Change in Asian Computing Practices?“, over 80% of businesses view sustainable computing as significant. However, nearly half of these businesses either lack a defined policy or strategy for sustainability or are currently in the process of developing one.

In recent years, technology has revolutionised how businesses operate as they undergo digital transformation. Alongside this progress, addressing sustainability and climate change has emerged as a pressing concern across all industries, particularly in the technology sector. Enterprises are facing an increasing demand to prepare and deliver a more sustainable future, highlighting the importance of social responsibility, accountability, and transparent processes.

To determine the extent to which Asian businesses are embracing these changes, AMD and AOPG Insights conducted the survey, which engaged a diverse group of IT professionals from various companies across Asia, representing a wide array of industries. The primary objectives were to gain comprehensive insights into Asian businesses’ perspectives on sustainable computing, assess their level of awareness and understanding of sustainable practices, and ascertain their future plans for technology adoption, which may impact their sustainability efforts.

Some of the most noteworthy findings from the report are as follows:

  • There is a general, albeit not in-depth, understanding among companies regarding the potential impact of CPUs on energy efficiency. Only 16% of respondents reported having a very clear understanding, while 30% admitted to having no real understanding of how the latest server CPUs can contribute to reducing physical server consumption.
  • In the next 12 months, a significant percentage of respondents expressed their intention to undertake initiatives that could either positively or negatively impact their sustainable computing footprint. The most commonly mentioned initiatives include server refresh or purchase (54%), cloud migration (57%), digital transformation (69%), and new AI-driven initiatives (43%).
  • During the same time period, the study identified trends among companies planning to implement solutions to improve power consumption. The most prevalent solution mentioned is virtualisation (59%), followed by sharing computer resources (43%), improved power management solutions (39%), and data compression (39%), highlighting a clear emphasis on resource optimisation, efficiency, and consolidation, all of which align with sustainable computing principles.
  • A significant portion of companies are willing to allocate funds specifically to invest in sustainable computing technology. Approximately 17% of respondents are already allocating between USD $100,000 to USD $500,000, and 9% are allocating over USD $500,000 for such investments.

Overall, the study presents valuable findings on the evolving landscape of sustainable computing across Asia and provides guidance for businesses seeking to drive efficiencies through sustainable practices.

Sustainable computing plays a vital role in an organisation’s mission to go green or achieve sustainability by minimising environmental impact, optimising resource utilisation, and aligning technological advancements with eco-friendly practices, thereby contributing to a more responsible and resilient future.

As a high-performance and adaptive computing leader, AMD demonstrates an unwavering commitment to reducing environmental impacts throughout its business and supply chain, driving environmental performance for IT users, and pioneering collaborative solutions to tackle sustainability challenges. In 2021, the company unveiled its ambitious corporate responsibility goals for 2025 and 2030, encompassing digital impact, environmental sustainability, supply chain responsibility, as well as diversity, belonging, and inclusion initiatives.

These findings highlight the critical significance of incorporating sustainable computing practices in the business landscape and the increasing acknowledgement of the necessity to embrace environmentally-friendly technologies and strategies. For a comprehensive overview of all other findings and analyses, click on the link below to download the full report.