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CelcomDigi Berhad and Amazon Web Services (AWS), the world’s leading cloud, recently signed a Letter of Collaboration to leverage AWS capabilities to co-create generative artificial intelligence (AI) solutions aimed at improving operational excellence and delivering enhanced user experience.

The Letter of Collaboration was signed by Datuk Idham Nawawi, Chief Executive Officer at CelcomDigi, and Vikram Rao, Director, Enterprise, ASEAN at AWS. It was witnessed by Malaysian Communication and Multimedia Commission (MCMC) chairman Tan Sri Mohamad Salim bin Fateh Din and CelcomDigi’s chair of the board YM Tengku Dato’ Sri Azmil Zahruddin. The signing was held at the Mobile World Congress 2024 in Barcelona, Spain.

Using Amazon Bedrock, a fully managed service that offers organisations a choice of high-performing foundation models from leading AI companies via a single API, along with a broad set of capabilities to build generative AI applications with security, privacy, and responsible AI, CelcomDigi will establish an AI Sandbox, driven through its Innovation Centre, for its employees to experiment, innovate, and implement generative AI solutions. This includes leveraging the expertise of CelcomDigi’s IT engineers as well as AWS AI capabilities and experts to develop generative AI solutions for use cases that will be integrated into CelcomDigi’s operational platforms for human resources (HR), customer service, legal, finance, and more.

CelcomDigi and AWS officials at the signing of Letter of Collaboration at MWC 2024.

Training and Innovation Are Part of the Collaboration between CelcomDigi and AWS

As part of a joint commitment to develop digital and AI talents in Malaysia, CelcomDigi and AWS will also collaborate to train the former’s employees on AI capabilities. CelcomDigi has commenced the development and integration of its existing knowledge-based AI chatbot assistant with Amazon Bedrock, to create a one-stop knowledge and data generation platform that gives employees easy access to organisational and HR-related information, eliminating traditional work processes with AI technology and improving employee experience.

On Amazon Bedrock, CelcomDigi will develop and implement Bahasa Melayu language algorithms with Amazon’s Bedrock Large Language Models (LLM) named Amazon Titan and Anthropic Claude, which has deep learning algorithms that can process natural languages, into solutions such as chatbots to communicate with its linguistically and culturally diverse customer base. The two companies will also explore deploying personalised generative AI use cases for Malaysian businesses across industries and consumers.

“Through our adoption of Amazon Web Service’s generative AI solutions, we can create more possibilities for future talent development and achieve operational excellence throughout our organisation. This initiative also enables us to refine these solutions and bring its benefits and value to our customers and Malaysian enterprises across industries. We look forward to working closely with AWS as part of our aspiration to build the nation’s digital ecosystem,” said Nawawi.

“CelcomDigi’s collaboration with AWS is a great example of how telcos can enhance end-to-end operational efficiency and redefine the user experience for both employees and customers with the power of generative AI technology,” said Pete Murray, Country Manager, Malaysia, at AWS. “With AWS, CelcomDigi can drive new use cases at scale with AI-optimized infrastructure and the flexibility to choose fit-for-purpose foundational models through Amazon Bedrock. This collaboration also accelerates the delivery of new innovative AI services to Malaysian enterprises. We are excited to support CelcomDigi in advancing its 5G and AI transformation with our upcoming AWS Region in Malaysia, and our joint commitment to develop AI talent in the country.”

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