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Centriply to Begin Licensing Its Proprietary Big Data; Retains Venture Development Center to Lead Effort
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August 23, 2016 News

Centriply, a demand-side targeted TV platform for advertisers, announced today that it will begin licensing its proprietary Big Data sets for the first time through an agreement with Venture Development Center (VDC).

VDC is a New Jersey-based advisory services firm specializing in data monetization and creative data sourcing. They work with clients to define, identify and implement breakthrough uses of Big Data that drive strong revenue results and transform existing business practices.

“Our unique position in the advanced TV ecosystem can provide great strategic value to myriad companies across many different industries,” said Shelley Stansfield, director, special ops for Centriply. “VDC is a leader in data monetization and as such is an ideal partner for us as we enter the Big Data licensing arena. We have a lot to offer and are confident that VDC can help us develop and grow this new area of our business.”

Matthew Staudt, president and COO of VDC, said, “Centriply has developed an exceptional set of solutions that offer a unique set of opportunities for VDC to bring forward to our Big Data marketplace. The data points available are allowing us to come up with use cases that go well beyond the advanced TV ecosystem and we believe that trend will continue. We are looking forward to this relationship.”

Stansfield said that Centriply is seeing increasing demand for the services of exceptional teams and differentiated technologies. The ability to do full video stack analysis is driving the next cycle of mar-tech innovation, and applying Big Data is crucial. “We see iterations and disruption becoming more frequent, and the leading, emerging and legacy players in technology and media investing are the foundation for the next five years,” Stansfield said.

Centriply’s Big Data assets include granular geo-data in detail and at scale. The company’s mar-tech division, Tango Media Systems, includes:

  • TangoMUΣE: comprehensive full U.S. census block level estimates for all multichannel video programming distribution (MVPD).
  • TangoPOOL: comprehensive full curated MVPD linear TV inventory pool with unit costs and demographic impressions.
  • TangoSHAPE: shape files for media vehicles and marketing geographies.

Immediate areas of focus will cover a wide array of industries, ranging from political agencies to broadcast studios and from the large marketing service providers to hedge funds.

This article was originally published on www.businesswire.comand can be viewed in full

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