Covering Disruptive Technology Powering Business in The Digital Age

It is sometimes said that people now have a shorter attention span than a goldfish (which is thought to be 9 seconds, for the record). From a business perspective, that means you have a very limited amount of time to catch the user’s attention before they would lose interest and move on.

According to a study by Google, if your page takes up to 3 seconds to load, the probability of a “bounce”, or users navigating away from the site rises by 32%. And if the page load time rises to 5 seconds, the bounce rate increases to 90%.

As the saying goes, a fast site delivers good user experience (UX), and great UX leads to conversions. Thus, as a business, whether you are selling products or delivering content to your users on a website or application, you should do everything you can to reduce latency in your services to improve the user experience. Otherwise, your bottom line could take a hit, if loading times do not meet the requirements of modern users.

Faster Loading Time With CDNs

The term “Content Delivery Network” (or “CDN”) is used to describe a system of interconnected servers located in different parts of the world that work together to quickly transmit internet content. These servers speed up the delivery of web content by bringing it closer to where users are located. In other words, the closer the CDN server is to the user’s location, the faster the content can be provided to the user. CDNs can also help in protecting users against sudden traffic spikes and even certain types of cyber attacks.

To give a better understanding of how CDNs operate, here are three real-world use cases where CDNs can be used to significantly improve customers’ satisfaction that demand faster loading times.

Mobile Apps

Users of mobile phones are demanding better performance from their apps. In fact, bounce rates are often higher for mobile shoppers compared to tablet and desktop users. Today’s customers demand faster page loads, swift updates on their applications and nimble responsiveness.

With a CDN, it is possible to satisfy their demands as it accelerates the load times for mobile applications and increases page responsiveness. A plus point is that a CDN addresses the last-mile mobile experience while enabling your organisation to enjoy significant cost savings and avoid network congestion.

Media and News Sites

Media and news sites are often content-heavy, and a lot of interactive elements are included in order to maximise user dwell time. In addition, they are dynamically updated with the latest news to satisfy visitors and increase user retention. After all, getting your content to as many people as possible as quickly as possible is crucial for any news and media organisation that wants to expand and stay competitive.

CDNs can help ensure that any content delivery remains fast and highly responsive. This enables media and news sites to deliver any content quickly and bring news to their users in real-time while optimising the reader experience.

E-Commerce Sites

In recent years, cross-border e-commerce has grown. Global shipping, increasingly flexible and convenient payment methods and a decline in language barriers make it easier than ever to buy products from other countries. E-Commerce sites face different challenges such as the dreadful loading or checkout times for faraway users or during peak periods, so catering to global coverage of customers’ needs is of utmost importance.

A CDN is a great choice if you want your users to have a consistent and pleasant experience, especially during peak traffic periods. CDNs not only ensure faster loading times as well as a smoother and seamless user experience. It also protects your servers from overload and at the same time, improves the security and robustness of your site by overcoming DDoS attacks and more!

Orange Business Services CDNs

In order to provide your clients with the greatest possible online experiences while keeping operational complexity and overhead expenses to a minimum, you need to select a CDN that keeps up with the constant improvements in web and mobile technologies and the expanding threat landscape.

Orange Global CDNs are designed to make your users’ digital experience more fluid and secure, whatever their location, even during times of peak usage. This is achieved through Orange’s worldwide reach, with 500+ CDN nodes in over 70 countries, delivering more than 150Tbps bandwidth at competitive prices.

Orange Global CDNs can be used by a wide range of companies looking to improve their content delivery in a variety of industries, including banking and insurance, commerce, distribution, services, transport, media, manufacturing, IT, healthcare, and the public sector.

For further information and inquiries, visit Orange Global CDN and find out how you can accelerate and secure your web and mobile content.

(0)(0)