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image Visa Card Spending Grew 55% Per User in 2020, Online Spending Up 117%
April 1, 2021 News released its Consumer Spending Insights Report for 2020, which details spending trends and data for its Visa Card—the most widely-available card of its kind in the world. The first look into spending trends for the Visa Card, the report found that overall spending per user in 2020 grew 55% y-o-y, with a 117% increase in online spending relative to overall spending growth, notably for the categories of housing, household goods, groceries, and cross-border transactions. Cardholders shopped with merchants in 143 countries, nearly half of which are in the US (24%) or in the UK (23%). The report reveals strong overall growth for the card, and significant changes in user spending habits resulting from  the pandemic.

As the pandemic began spreading globally early last year, spending with the Visa Card followed a similar trajectory to the OECD’s Consumer Confidence Index (see chart below), with drops in both occurring in the first four months of 2020. As consumer confidence returned (yellow line), Visa Card spending per user (blue line) recovered quickly, ending the year with 55% more spending than 2019.

Spending Categories

Among all spending categories for the Visa Card in 2020, groceries saw the most growth, increasing from 17% to 20% during the year. Meanwhile, the share of spending on restaurants and transportation fell below 10% (see chart below).

Spending habits were also impacted by border restrictions and quarantine measures, as billions of people were forced to limit travel and in-person activities. Compared to overall growth, housing and household goods spending rose 47% in 2020, while spending on hotels and dining fell behind with -21% growth.

Additionally, 2020 spending on travel, dining, and ticketing all saw significantly negative growth, with ticketing experiencing the worst decline at -50% since 2019.

Online vs. In-Store

Overall, online spending with the Visa Card grew 117% relative to overall growth. Despite the pandemic, in-store spending also rose, but by a more moderate 33%, indicating an overall increase of card usage for a wide range of purchases.

The Visa Card Consumer Spending Insights Report for 2020 also looks at top food delivery platforms and supermarkets/department stores by region:


Region Top Food Delivery Platforms Top Supermarkets & Department Stores
UK & Europe Uber Eats, Just Eat, Deliveroo Lidle, Tesco, Aldi
North America DoorDash, Uber Eats, Instacart Walmart, Kroger, Publix
APAC GrabFood, foodpanda, Uber Eats Woolworths, FairPrice, Aldi


Kris Marszalek, Co-founder and CEO of said: “As our Visa Card availability continues to expand globally, so too are the ways in which people are using it. This granular spending data gives tremendous insight into where, how, and for what purchases the card is being used globally, and reveals significant spending behavioral changes driven by the pandemic. We’re excited by the diversity of transactions shown in the data, as crypto continues its mainstream push and as we continue to expand what is already the most widely available card of its kind into more markets.”

First introduced in Singapore in 2018, the Visa Card is the largest Visa card program of its kind, and is currently available in the U.S., Canada, 31 countries in Europe, and the APAC. Last month, expanded its partnership with Visa, which granted the company Visa principal membership. This new partnership enables to begin direct issuance of its card in Australia, and allows the company to have a direct relationship with cardholders. plans to scale its card program to many more markets around the world, and began offering virtual cards in Europe this month, so users can start spending without waiting for their physical cards to arrive.