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Dell Day 2 Keynotes Highlight Vital Innovations in Key Areas as the World Moves Towards a Hybrid Future
May 6, 2022 News


We at Disruptive Tech Asia are focused on disruptive technologies, and the world has needed more of them after the disruption that was COVID-19. And if days 1 and 2 of Dell Technologies World (DTW 2022) in Vegas are any indication, Dell Technologies seem to have gotten the memo for this pressing need. In fact, the tech monolith used much of day 2 to talk about innovations for the new normal, and how these will bridge the world from the pandemic and into post-pandemic times.

“Somewhere along the way, a new normal began to evolve, a new normal that is this existence today, this notion of hybrid work, hybrid learning, and hybrid commerce, if you will, this notion of ‘we adapted’ and this adaptation, we went to actually affected our systems and our operating environments,” said Jeff Clarke, Vice Chairman and Co-Chief Operating Officer at Dell Technologies and one of the keynote speakers for day 2. “They became hybrid along the journey as well. And now we find our way into a new phase, one that I get really excited about, where there’s this new acceleration of innovation. Technology got us through much of the last 26 months and technology’s going to go forward and change everything that we do. It is going disrupt whatever status quo you think we have today.”

One of these innovations is Latitude 9330, the latest addition to Dell’s popular Latitude line that already boasts the Rugged PC portfolio and the Latitude 7000 Series Ultrabooks, among others. Announced by Rahul Tikoo, Senior Vice President and General Manager, Client Product Group, at Dell Technologies, the Latitude 9330 is another Dell device that is, shall we say, hybrid world-proof with its innovative touchpad technology and software such as Dell Optimizer.

“Video meetings are here to stay. What we’re bringing into the Latitude 9330 is the industry’s first collaboration touchpad…We are bringing together cool software like Dell Optimizer and innovative touchpad technology to get Zoom controls right at your fingertips,” said Tikoo. “So, you can turn on and off your microphone. You can turn on and off your cameras. You can share your screen. You can chat with your friends and colleagues. In this hybrid world, we’re making collaboration really, really easy. That’s important to our customers.”

Dell Optimizer is an Artificial Intelligence Machine-Learning-based software tool that, according to Tikoo, has been on Dell’s system for several years now and serves as the “heart” of Dell PCs. Tikoo explains that such is the case because Optimizer “brings personalisation back into the personal computer.”

“Some of the features that we’re enabling in Dell Optimizer are things like intelligent audio, where it removes all of the background noise from your environment. Another cool feature that we’re really excited about is a simultaneous multi-network connection,” Tikoo further explained. “For the first time, you can connect to multiple networks, right? Giving you more bandwidth, reducing latency and you know, you can be connected and collaborate with your colleagues anywhere. Isn’t that cool?”

A device attuned to the demands of these post-pandemic times is certainly cool. Just as cool is Dell’s commitment to sustainability—something Page Motes, Global Head of Sustainability at Dell Technologies, explained to Disruptive Tech Asia in a chance chit-chat at DTW 2022. On day 2, Dell reaffirmed this commitment with the announcement  of Concept Luna, described by Tikoo as Dell’s “north star vision for product design in the long term for reusability recycling.”

Among other things, Concept Luna is trying to reduce the size of motherboards by almost 75% and using 20% fewer components. This will, in turn, successfully reduce the carbon footprint of the motherboard, which is one of the most carbon-intensive parts of any system. Additionally, Concept Luna is working on bio-based printed circuit boards and hydropower process aluminium, for example—which will further bring down the carbon footprint of PCs by as much as 50%.

Dell also announced PowerMax, PowerStore and PowerFlex, a trifecta of storage-driven innovations across Dell’s industry-leading storage portfolio. All three of PowerMax, PowerStore and PowerFlex have been enhanced with over 500 new high-value features that, according to Clarke, enable “a continuously modern storage experience with highly adaptable software architectures, comprehensive cyber resiliency and multi-cloud flex flexibility.” These three, along with the rest of Dell’s storage portfolio, in fact, offer nearly unmatched multi-cloud support for hyperscalers and DevOps architecture or orchestration platforms.

Another innovation touched on during day 2, this time by Caitlin Gordon, Vice President, Product Management, at Dell Technologies, was Project Alpine. It is Dell’s initiative to bring the company’s block, file and object storage software to all of the main public clouds, like Amazon Web Services and Azure.

“Our goal with Project Alpine is really to enable operational consistency, drive greater efficiency and simplify data mobility. I am really excited to share our progress in this space,” explained Gordon, who also gave demonstrations on what Project Alpine can do, like moving an entire database from on-prem to the cloud and using Artificial Intelligence to analyse data and detect anomalies.

These announcements are, to say the least, par the course for Dell Technologies. After all, their Founder and CEO, Michael Dell, did say upon opening DTW 2022 that Dell Technologies “are explorers, pioneers of a digital future, constantly reinventing and reimagining a data-driven world to accelerate progress toward a healthier, safer, and more successful future in all human endeavours.”

Latitude 9330, PowerMax, PowerStore, PowerFlex and Project Alpine are certainly steps in that direction.