Covering Disruptive Technology Powering Business in The Digital Age

New Relic, the intelligent observability platform, launched the industry’s first fully integrated, AI-driven Digital Experience Monitoring solution to optimise app performance and proactively prevent interruptions in digital experiences.

The enterprise-grade solution offers end-to-end visibility and real-time insights across mobile, web, and Artificial Intelligence (AI) apps, enabling organisations to deliver high-quality digital experiences across all touchpoints, with new features like New Relic mobile user journeys, New Relic mobile logs, and enhancements to New Relic session replay.

Digital Experience Monitoring Is More Critical Than Ever 

Interruptions in digital experiences—such as apps not loading or performing slowly—can erode customer satisfaction, cause customers to abandon carts or leave bad reviews, and result in lower conversion rates and missed opportunities that ultimately impact revenue. This situation is worsened by the pressure to adopt fast-evolving AI technologies like ChatGPT that can produce unreliable results and further damage brand reputation.

New Relic’ Digital Experience Monitoring, part of the New Relic observability platform, monitors real user interactions across all applications, including AI applications, helps identify incorrect AI responses, and flags user friction points. This ensures frictionless and consistent experiences wherever users interact, allowing enterprises to adopt AI with confidence.

Integrated Digital Experience Monitoring Delivers Real-Time Insights

Most enterprises today struggle with multiple user monitoring point solutions that create disjointed partial views of their digital experiences. New Relic Digital Experience Monitoring is the only integrated solution that combines real user monitoring (RUM) capabilities like browser monitoring, mobile monitoring, and synthetic monitoring, with APM 360, errors inbox, and AI monitoring in a single platform, out of the box.

This provides enterprises with an end-to-end view of their customer experience and insights in the context of their entire application stack, helping them measure the health and performance of applications and underlying network and infrastructure from a user point of view. It enables them to pinpoint the root cause of issues and quickly resolve them. It also allows for a better understanding of user behaviour and journeys within the apps, helping to design new app features that delight users and drive engagement.

“As streaming services across the Asia Pacific region gear up for the record-breaking viewership of the Paris Olympics, they must do everything they can to prevent buffering screens and frozen replays. When even the slightest delay can lead to customer churn, poor reviews, or lost subscribers, every second matters,” said Peter Marelas, Field Chief Technology Officer, APJ, at New Relic. “New Relic enables streamers to proactively manage and optimise digital experiences in real-time, enabling them to host uninterrupted live events for every viewer across all devices—laptop, smart TV, mobile or tablet—even during peak times.”

Digital Experience Monitoring Outcomes

New Relic’s advanced Digital Experience Monitoring capabilities drive business outcomes such as:

• Superior insights without the high costs. The only session replaysolution that automatically captures 100% of incidents and records critical user actions leading up to each incident, offering superior insights without the expense of recording every single session.
• The most comprehensive list of mobile platforms. Comprehensive mobile log managementsupports a wide range of platforms (iOS, Android, watchOS), and popular hybrid frameworks (Xamarin, .NET MAUI, React Native, Flutter, Cordova, and Ionic Capacitor). This enables organisations to detect and mitigate risks across the mobile ecosystem, proactively addressing issues that affect customers.
• Actionable user journeys without event duplication. The only mobile user journeyssolution to provide automatic, dynamic, nonlinear charts without event duplication. It delivers detailed insights beyond basic page views, including breadcrumbs, HTTP events, and handled exceptions, facilitating quicker issue resolution and enhancing mobile user experiences.

“When customers want to purchase a product or service, or get information, there’s little patience for slow or disrupted experiences. Customers have other options and will go elsewhere when they encounter these issues,” said Stephen Elliot, Vice President at IDC Group. “Digital Experience Monitoring enables providers to know exactly the type of experience their customers are seeking and the problems they encounter. Most importantly, DEM allows these companies to get ahead of issues before they lose revenue. On the flip side, when companies get DEM right, customers are more likely to keep coming back and recommending them.”

“When you are developing applications at the velocity we are, mistakes do happen. One of the key goals for us is to understand what that problem is within 30 seconds and correct it so our customers are not impacted. This is where New Relic helps us. New Relic has brought significant clarity to our digital operations. We now have a clearer view of critical touchpoints, enabling our teams to pinpoint and resolve issues more effectively,” added Sumit Malhotra, Chief Information Officer at Times Internet.

(0)(0)