Covering Disruptive Technology Powering Business in The Digital Age

Written by: Khairul Haqeem, Journalist. AOPG.

Digital transformation is one of the most important leadership goals for businesses. But according to Raghu Ravinutala, Co-Founder and CEO at Yellow.ai, digital transformation involves more than merely installing a new technology stack and throwing around some buzzwords in a presentation. Instead, an organisation needs a well-defined plan with “scope and objectives” if it is to make the transition from analogue to digital—and succeed in doing so.

Raghu points out that the true goal of digital transformation is not just the use of fancy technology or the adoption of the latest industry jargon but the production and collection of value for all parties concerned. As he sees it, Raghu believes digital transformation, when done right, is a catalyst for wealth creation because it lets everyone involved win.

Transforming Digitally With Artificial Intelligence

One crucial aspect of digital transformation is the use of innovative technologies such as Artificial Intelligence (AI). That is why one of Yellow.ai’s primary goals is to facilitate the effective use of AI in the workplace, so that organisations everywhere may increase productivity. The company, like many others in the industry, predict that AI will be crucial in ushering in a new era of efficiency in business, which is why it wants to be at the cutting edge of this change.

Yellow.ai, in particular, hopes to help companies thrive in this post-pandemic digital age by leveraging AI to enhance company performance. Such commitment is evidenced by Yellow.ai launching last August its proprietary DynamicNLP™. It is a first in the enterprise conversational AI space that enables enterprises to go live within minutes—but with lower operational costs and an intent accuracy of over 97%.

When it comes to automating employee and customer experiences, Raghu sees AI as helping the establishment of a strong digital economy in Malaysia. The new administration in Malaysia has already made it a goal to accelerate the country’s digital transformation, necessitating a shift in focus towards flexible, low-cost solutions like conversational AI. In a time of economic hardship, this is especially important since it will assist in improving both customer and employee experience.

Winning With Conversational AI

Conversational AI, in particular, is in a prime position to help achieve this aim of establishing a thriving digital economy in the country—and in accomplishing more using fewer resources while providing substantial returns on investment at scale.

The government in this case will play a significant part in this transition by embracing and using digital technologies like conversational AI to increase the breadth and depth of public services and the quality of e-government portals via the constant monitoring and analysis of their performance. This has the potential to increase citizens’ faith in their government, which in turn may make the public sector more efficient and responsive—boosting Malaysia’s digital economy as a result.

Embracing digital transformation is a vital approach to success in today’s volatile business environment. Conversational AI automation of employee and consumer interactions may reduce overhead costs, boost satisfaction among both employees and customers and help Malaysia build a stronger digital economy. Already, Yellow.ai has accelerated growth in Malaysia by achieving a 30% increase in customer wins—and in high-growth sectors no less, like retail and telecommunications, all in a span of six months.

Yellow.ai’s ultimate goal is to help businesses improve their operations with the help of AI while also generating a meaningful return on investment for all parties involved. And, as Raghu points out, the company’s long-term goal is “to make it easier for businesses everywhere to boost their output using AI.” In doing so, Yellow.ai will “enable businesses to increase their company performance by providing the most meaningful and enjoyable interactions with their customers and employees.”

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