Razer FinTech, the financial technology arm of Razer Inc., together with its B2B payments unit, Razer Merchant Services (RMS), has announced a dynamic rebranding initiative, unveiling a new single name, logo, and identity as Fiuu, This rebranding signifies the company’s ambitious plans to become a leading force in the future of digital payments. It is set to operate as a standalone subsidiary of Razer Inc. moving forward, and it aims to empower both businesses and individuals by addressing their evolving payment needs. This strategic move reflects the company’s commitment to providing innovative payment solutions to merchants worldwide.
As part of this rebranding exercise, Lee Li Meng will be passing the helm to Eng Sheng Guan as Chief Executive Officer and will take on a new role as Executive Chairman of Fiuu. With Guan’s extensive experience of more than 25 years in the payments industry and proven leadership, his appointment heralds a new chapter of growth and innovation for the company. His vision and dedication align with Fiuu’s commitment and delivering top-notch solutions and services. With his guidance, Fiuu aims to reach new heights in the fintech industry.
“Our rebrand goes beyond just a name change; it embodies our vision to Power Future Payments. We strive to create seamless and empowering payment experiences that propel commerce into a new era. With Southeast Asia’s digital economy booming and projected revenue set to hit US$295 billion by 2025, our commitment to innovative payment solutions gains even greater significance.” said Mr Lee. “This rebranding exercise marks a significant milestone for the company which has grown significantly over the past few years and it allows the fintech business to continue its path independently from the Razer brand, which is gaming-focused. I am proud of the achievements of the team, and I trust Sheng Guan will be able to take the company to greater heights with the continued support of our merchants and scheme partners.”
Fiuu: From FinTech Pioneer to Global Reach
Since its inception, Razer FinTech has established itself as a leading force in the digital payments industry in Southeast Asia, pioneering many new initiatives with the support of key merchants and scheme partners as we saw the industry evolve rapidly, especially with the acceleration of digital payment needs as a result of the Covid pandemic in 2020.
As Fiuu, the brand remains committed to innovation and security, ensuring its offerings stay at the forefront of digital payments landscape. With a user-centric approach and focus on advanced cutting-edge technology, the brand aims to deliver a seamless and intuitive payment experience that elevates the way transactions are conducted. Under Lee’s leadership, Fiuu has experienced exceptional growth, with revenues doubling over the past four years and is now operating at a profitable level.
Fiuu’s vibrant new brand identity reflects a playful and youthful spirit, symbolising agility and dedication to growth. The new brand colors evoke a sense of speed and dynamism further emphasizing their commitment to staying ahead of the curve. The name itself starting with the letter F, reinforces the focus on FinTech innovation. This cohesive brand identity signifies the company’s evolution and readiness to embrace the challenges and opportunities of the future, as highlighted by the brand motto, “Powering Future Payments.” this encapsulates the company’s goal of providing technologically advanced solutions and reflects the dedication to fostering trust and reliability in every transaction. By anticipating future trends and leveraging the latest advancements, Fiuu ensures its solutions meet the evolving needs of businesses and individuals in today’s fast-paced world.
The rebranding also represents a forward-thinking approach, which aims to revolutionise the way transactions are conducted, making every interaction with its solution an opportunity to elevate the payment experience.
As Fiuu moves forward, partners and customers can expect new updates in the payment interface, logo updates, and a host of enhancements aimed at elevating the user experience. It remains committed to championing positive change in the FinTech industry and ensuring it remains synonymous with innovation and reliability in the digital payments space.
Archive
- October 2024(44)
- September 2024(94)
- August 2024(100)
- July 2024(99)
- June 2024(126)
- May 2024(155)
- April 2024(123)
- March 2024(112)
- February 2024(109)
- January 2024(95)
- December 2023(56)
- November 2023(86)
- October 2023(97)
- September 2023(89)
- August 2023(101)
- July 2023(104)
- June 2023(113)
- May 2023(103)
- April 2023(93)
- March 2023(129)
- February 2023(77)
- January 2023(91)
- December 2022(90)
- November 2022(125)
- October 2022(117)
- September 2022(137)
- August 2022(119)
- July 2022(99)
- June 2022(128)
- May 2022(112)
- April 2022(108)
- March 2022(121)
- February 2022(93)
- January 2022(110)
- December 2021(92)
- November 2021(107)
- October 2021(101)
- September 2021(81)
- August 2021(74)
- July 2021(78)
- June 2021(92)
- May 2021(67)
- April 2021(79)
- March 2021(79)
- February 2021(58)
- January 2021(55)
- December 2020(56)
- November 2020(59)
- October 2020(78)
- September 2020(72)
- August 2020(64)
- July 2020(71)
- June 2020(74)
- May 2020(50)
- April 2020(71)
- March 2020(71)
- February 2020(58)
- January 2020(62)
- December 2019(57)
- November 2019(64)
- October 2019(25)
- September 2019(24)
- August 2019(14)
- July 2019(23)
- June 2019(54)
- May 2019(82)
- April 2019(76)
- March 2019(71)
- February 2019(67)
- January 2019(75)
- December 2018(44)
- November 2018(47)
- October 2018(74)
- September 2018(54)
- August 2018(61)
- July 2018(72)
- June 2018(62)
- May 2018(62)
- April 2018(73)
- March 2018(76)
- February 2018(8)
- January 2018(7)
- December 2017(6)
- November 2017(8)
- October 2017(3)
- September 2017(4)
- August 2017(4)
- July 2017(2)
- June 2017(5)
- May 2017(6)
- April 2017(11)
- March 2017(8)
- February 2017(16)
- January 2017(10)
- December 2016(12)
- November 2016(20)
- October 2016(7)
- September 2016(102)
- August 2016(168)
- July 2016(141)
- June 2016(149)
- May 2016(117)
- April 2016(59)
- March 2016(85)
- February 2016(153)
- December 2015(150)