Covering Disruptive Technology Powering Business in The Digital Age

How Neo4j is Leading the Graph Revolution in APAC Following the Largest Investment in Database History
July 15, 2021 News


Written by: Muhammad Zulhusni, Journalist, AOPG

Neo4j’s market leadership is accelerating along several axes. The company recently announced the USD $325 million Series F investment, which is the largest in database history.

In an interview with Nik Vora, Vice President, APAC at Neo4j, he explained this special occasion as a “breaking moment” for the whole database industry. “It’s an incredible and humbling feeling of validation success and backing from existing investors and new investors. This investment was led by Eurazeo, as we welcome Google Ventures and other investors to the family,” said Nik.

The funding won’t just allow Neo4j to accelerate its presence in multiple parts of APAC but Nik said it could also potentially fuel the company’s product innovation to provide graph technology that far exceeds the most demanding customer requirements across data science, machine-learning, cloud deployment and real-time performance.

“We are investing a lot in the space of AI and helping it to be better with graphs and context of relationships. In fact, a recent Gartner report suggested that almost 50%, that is, half of all AI conversations that they see, have a graph requirement. And Neo4j is extremely complimentary in what it does to all the major AI investments that customers have today. This is the area that we can accelerate even more,” he explained.

Neo4j will also seek to enhance its cloud offerings – specifically Neo4j Aura. Nik explained that Neo4j Aura is a fast, reliable, scalable and completely automated graph database as a cloud service. And they have seen large enterprise customers such as Air Asia and Malaysia adopting Neo4j Aura to power their transformation.

In addition, he said organisations in APAC can also expect great things when it comes to addressing data-related challenges. From a technology point of view, Neo4j is a graph database that is capable of connecting millions or even billions of relationships. Nik shared that just recently, the company’s CEO open-sourced a Neo4j demo, where it analysed over a trillion relationships in mere milliseconds. “So, our business is to help customers with connecting the data that they already have into their existing systems and do a better job out of it,” he said.

Furthermore, the large investment will also allow them to accelerate their business and provide more support for their customers and provide a better customer experience. In the video below, Nik explained further:


Are Graph Databases Really Being Used in APAC?

There’s this notion that not a lot of businesses in APAC are using graph databases. But in reality, Nik explained that the likes of government, law enforcement agencies, banks, insurance companies and other top tier industries have been actively working with Neo4j and have even deployed extremely sensitive mission-critical applications.

According to Nik, they don’t talk about it a lot because they are extremely sensitive projects – and the use cases can vary across the different spectrums. For instance, a company like Air Asia, a very important customer to Neo4j, is driving its digital transformation journey by connecting all data sources, providing a much-improved customer experience and planning their journey across different touchpoints on Neo4j.

He also shared that big companies like Google, Facebook and LinkedIn, for example, share something in common, which is dealing with extremely connected information using graphs. And this graph technology has helped Neo4j put the context and relationships at the heart of all decision-making, applications and actions they take.

“If you have ever booked a flight ticket to travel to different places, there’s a 95% chance that you’re using a Neo4j application in between. If you ever send money overseas and then banks are required to do their regulatory of anti-money laundering fraud detection application and checks, it is very likely that you came up in some Neo4j system which then decided that ‘you’re not a fraud risk’ and it’s because your neighbourhood or pattern of transaction does not represent a risk.”

He added, “What I would urge organisations to do is come and have a conversation with us on how connected data can improve the outcomes and processes that you already have. We are a very complimentary solution that doesn’t need you to replace existing investments. We can, in fact, make your existing investments much better in a very quick and easy way.”

In addition, the APAC region is recently experiencing a high percentage of cyber attacks. Large organisations these days have thousands of systems and a potential hacker could come in through one of the servers, on any one of the ports with access that was granted years back, which was forgotten after. And this is a massively connected problem.

So, what Neo4j does is allows you to simplify cybersecurity provisions at scale using either IAM or other methods. This is a big area of investment and why customers are working with them. And what’s also unique is that Neo4j does not store data when working with customers.

“The customers will always have the data within their ecosystem. And globally, over the last 8 to 10 years, governments, law enforcement and banks have regularly trusted Neo4j to deliver a very secured solution where they implement their cybersecurity and GRC solutions.”

With everything that the technology brings to the table, Nik believes that Neo4j is leading the graph revolution. The company has set its vision and hopes to invest significant efforts into making Neo4j a generational company where graph databases become more regular in many applications for organisations across the region.