Covering Disruptive Technology Powering Business in The Digital Age

You’ve likely heard the saying “standing on the shoulders of giants,” which means benefitting from the knowledge and achievements of those who came before us. But what if you’re able to apply this principle just as powerfully in the world of business?

Here, the “giants” are not historical figures, but established companies with a wealth of experience, resources, and expertise. By forming the right partnership, you can elevate your own business by leveraging the strength and success of your partner, effectively “standing on their shoulders” to reach new heights.

Solution providers in the Asia Pacific region partnering with Dell Technologies are experiencing firsthand the advantages of aligning with a leading tech vendor—one that happens to be among the industry’s top names when it comes to product portfolio and innovation.

A recent survey by IDC, titled “Dell partners in Asia/Pacific show a significant focus on IT outsourcing and systems integration services,” confirms the power of a Dell Technologies partnership. According to the survey, a staggering 81% of 119 Dell Technologies partners in the region saw their net profit increase over the past 12 months—with a third of them seeing a significant increase. Additionally, 77% expect their net profits to increase in the next 12 months, with a third expecting a major increase in profit next year.

Put simply, Dell Technologies partners are reaping greater rewards from their collaboration with one of the world’s top tech stakeholders. However, the crucial question remains: What is driving this remarkable growth in the first place?

Driving Success, Together

Let’s begin with the extensive array of services provided by Dell Technologies —an essential offering expected from any robust tech vendor partner. Dell Technologies delivers an end-to-end technology portfolio, spanning from the PC to the core data centre, and from the cloud to the edge. Furthermore, IDC reported that Dell Technologies extends top-tier services to its APAC partners, including the following best-in-class options:

• IT consulting for 83% of its partners in the region.
• Business consulting for 53% of its partners in the region.
• IT outsourcing for 56% of its partners in the region.
• Systems integration as a service for 50% of its partners in the region.

In addition to these service offerings, Dell Technologies also provides several compelling benefits. Notably, training and certification, identified by 29% of surveyed Dell Technologies APAC partners, rank among the top 3 program benefits offered by the company. Joining it are significant financial incentives (24%) and co-sell benefits, along with access to vendor field sales (27%).

It’s no surprise that the benefits offered by Dell Technologies perfectly align with the top transformation priorities identified by its partners in the region. These priorities include:

• Developing new marketing capabilities, a top priority for 31% of Dell Technologies partners in APAC.
• Investing in highly skilled talent, cited as “extremely important” by 30% of Dell Technologies partners in APAC.
• Establishing a dedicated customer success team, identified by 27% of Dell Technologies partners as one of their most significant priorities.

It’s also noteworthy that Dell Technologies can facilitate successful business transformation for its regional partners by following the best-practice steps outlined in IDC’s “APAC Partner Survey” report:

Harmonising Goals, Maximising Impact

Dell Technologies plays a critical role in assisting its partners to overcome common partnership challenges. Consider:

In practical terms, consider the case of Ingram Micro, which was named the 2019 Dell Technologies Partner Program Global Distributor of the Year in APAC, Greater China and LATAM. Ingram Micro to date offers all lines of business from Dell Technologies, enabling Ingram to cater to a wide variety of Dell partners and clients with varying technological needs. It also boasts considerable Dell-certified in-house and field-deployable resources that can provide customer support and attend to every customer need.

In essence, Dell Technologies offers immense value to its partners in APAC—and indeed, globally. This strength makes it a formidable ally, empowering solution providers to evolve alongside the company and emerge as leaders in the tech industry themselves.

Find out more about how Dell Technologies delivers value to its partners by downloading the full IDC report HERE.

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