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HP Inc. Malaysia introduced the new ZBook Firefly G9 for creative professionals and office power users who need performance, reliability and security to work efficiently and get the job done anywhere.

Creative workers want to be able to collaborate with others easily and bring their ideas to life seamlessly no matter where they choose to work. The ZBook Firefly G9, which comes with the latest 12th Gen Intel® Core™ processor, equips users on-the-go with the power and performance they need to create, design and review.

“Creative professionals want personalised hardware and software experiences that provide them the freedom to pursue their passions and create without their technology or location holding them back,” said Alex Tan, Managing Director at HP Inc. Malaysia. “Today’s Z by HP announcement blends cutting-edge technology with the versatility of a combined ecosystem to make every creative idea a reality.”

“The HP ZBook Firefly G9 incorporates the 12th Gen Intel® Core™ processor with hybrid technology, bringing workstation class performance to users who push their systems to their limits—creators.  This represents another great example of our partnership with HP, all to drive innovation and meet customers’ evolving needs,” said Jerry Tsao, Vice President, General Manager, Client Computing Group, Mobile Enthusiast Segment at Intel Corporation Worldwide.

The HP ZBook Firefly G9 laptop features a 16:10 HP DreamColor display, available as a 14” or 16” diagonal screen. Pro-Level performance is combined with true mobility in this sleek and powerful laptop, helping users to stay productive with pro-grade components, an Artificial Intelligence (AI)-enhanced webcam and a colour-accurate display.

Starting at just 1.47 kg, the ZBook Firefly G9 is HP’s most mobile ZBook workstation and is made to move. With next-gen Intel® Core™ processors, NVIDIA® T550 or NVIDIA RTX™ A500 laptop GPU and up to 64GB DDR5 of memory, the HP ZBook Firefly G9 handles massive files and runs pro apps simultaneously without breaking a sweat—enabling speedy multitasking and productivity. The AI enhanced auto-framing 5MP camera follows your movements while on calls, while the discrete audio amps block background noises. Next-gen Wi-Fi 6E, or 5G options also let you connect from any location for a more personal experience. The ZBook Firefly G9 helps protect our shared future with technology as they drive towards increasing sustainability.

Other features include:

• Experience Pro-Level Performance. With up to 13-hours of battery life, the sleek and durable device is small enough to fit in your bag so you can stay productive anywhere. Take unbeatable workstation performance on the go.
• Connect, Communicate, Collaborate. Stay productive wherever you are working from with pro-grade graphics and processor, AI-enhanced webcam and audio and a colour-accurate display — everything you need to collaborate and manage projects anywhere. Collaborate with confidence with advanced features like DNN Noise Suppression to suppress background noise for crisp, clear calls.
• Immerse in your work. Work anywhere without compromising on performance or security with Windows 11, powered by HP’s collaboration and connectivity technology. Connect with your work almost anywhere with the ZBook Firefly with optional support for up to 5G wireless broadband technology with 4×4 antennae that can deliver fast download and upload speeds.

HP ZCentral Connect

Remote collaboration is even more important in hybrid work environments and delivering personalised computing experiences and the right IT solutions is essential. Also available from HP is the ZCentral solution, which makes it easy for creators to take advantage of remote access to workstation power with Emmy®-award winning ZCentral Remote Boost software. The real-time collaboration capability of this solution brings fast access to the full resources, compute power, and infrastructure of the office or production studio while working from anywhere.

HP is adding critical new tools to manage and monitor ZCentral Remote Boost connections, allowing them to personalise their computing environments more than ever before. IT managers can now receive hardware alerts for their Z workstations within the admin console, monitoring the health of their fleet of centralised hardware.

Security

The HP ZBook Firefly G9 comes equipped with HP’s multifaceted security stack that protects users, data and companies from external threats. The security stack includes HP’s Multi-Factor Authenticate to protect systems from unauthorised access. It also includes HP Sure Sense and HP Sure Run to ensure business will never be halted by malware or malicious actors. HP Wolf Security for Business creates a hardware-enforced, always-on, resilient defence—from the BIOS to the browser, above, in and below the OS—to give IT peace of mind.

Sustainability

HP is proud to help customers meet their sustainability goals with the world’s most sustainable PC portfolio. HP uses 100% renewable electricity to power the final assembly of 90% of its PC and display products worldwide. The ZBook Firefly continues to add sustainable products that incorporate ocean-bound plastics and recycled materials and is innovating in every aspect from packaging to energy efficiency. Additionally, the HP ZBook Firefly meticulously adhere to restricted substance regulations, and HP selects materials that meet GreenScreen® for Safer Chemicals’ methodology.

Pricing for the HP ZBook Firefly G9 in Malaysia will be available later in June. Customers can contact the HP For Business hotline directly at +603 7627 6550 for more information or visit HP ZBook Firefly | HP® Official Site to reserve your interest for the HP ZBook Firefly G9 today.

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