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HubSpot Unveils HubSpot AI and New Sales Hub at INBOUND 2023


As the customer platform for scaling businesses, HubSpot provides the tools needed to connect with customers and grow, no matter the challenge. In 2023 alone, HubSpot shipped over 200 updates for customer-facing teams across marketing, sales, and service. At this year’s INBOUND, HubSpot’s annual conference and product showcase, the company is launching some of the most exciting and impactful products to date.

“We are experiencing a transformative shift with generative AI. Customer expectations are changing, and businesses now have the opportunity to leverage AI to drive customer connection at scale.” said Yamini Rangan, CEO at HubSpot.

“HubSpot has been thinking deeply about these changes and iterating quickly to help our customers thrive in the age of intelligence. We introduced many powerful new features and capabilities at INBOUND 2023, and I’m excited by our progress in becoming the #1 customer platform for scaling companies.”

Introducing HubSpot AI: Platform-Wide AI-Powered Capabilities That Help SMEs Grow

At INBOUND 2023, HubSpot unveiled HubSpot AI, a new set of platform-wide AI-powered products and features to help customer-facing teams unlock productivity, harness data for improved performance, and create deeper connections with customers.

HubSpot AI is a robust portfolio of new and existing products and features available globally, including:

  • AI Assistants. Generative AI tools to supercharge marketing, sales, and service teams. AI Assistants will work across the entire HubSpot platform to help teams draft content, create images, generate blog ideas, build websites, and develop reports—instantly.
  • AI Agents. A set of AI-enhanced tools that help SMEs automate, respond to, and elevate their customer service across live chat and email. The first AI Agents will launch in early 2024.
  • AI Insights. Predictive AI features that unlock better analysis and recommendations, like AI-powered forecasting.
  • ChatSpot. Currently in public beta, ChatSpot combines the power of ChatGPT with dozens of unique data sources, like a HubSpot customer’s Smart CRM, to give growing businesses access to powerful generative AI capabilities. Since launching in March 2023, ChatSpot has seen 80,000 total users with 20,000 prompts created.

“HubSpot’s generative AI features have helped me unlock time and better focus on priority tasks,” said Colleen McKenna, Demand Generation Manager at Frequence. “Even with my copywriting background, I use the tools to generate new ideas, simplify wording, and work through writer’s block. I’m excited to adopt even more of HubSpot’s AI-powered tools and free up time that we can spend connecting with Frequence’s prospects and customers.”

Learn more about HubSpot AI and see a full list of new features here.

New Sales Hub Features and Expanded Relationship with LinkedIn Give Sales Teams an Edge

Sales teams need a better way to connect, grow, and win—now and into the future. That is why HubSpot has reimagined its Sales Hub with new capabilities, including:

  • Prospecting workspace. A dedicated workspace for sales reps that consolidates prospecting activities into a unified experience, helping them organise their day, stay focused, and identify urgent tasks. By streamlining activities, the prospecting workspace (currently in public beta) will help reps increase efficiency and focus on customer connection.
  • Advanced lead management and reporting. Now, prospecting reps can better organise, track, and prioritise leads—enabling richer data and unmatched visibility for both sales and marketing teams. With improved clarity, sales leaders and their marketing counterparts can unlock new insights into lead pipeline efficiency and prospecting effectiveness.
  • Intelligent deal management and forecasting. New AI-powered features enable sales teams to better prioritise efforts and predict outcomes.
  • Seamless scheduling and handoffs. With Sales Hub, no matter where an opportunity originates, the prospect will experience a smooth handoff to the right rep.
  • Expansion of HubSpot’s relationship with LinkedIn across marketing and sales. Enabling sellers to be smarter and more efficient in how they prospect, build relationships, and close deals by syncing HubSpot’s Smart CRM with LinkedIn Sales Navigator, with a private beta starting later this month. HubSpot Sales Hub and LinkedIn are bringing two critical data sources for sales teams closer together.

Learn more about Sales Hub in a video here, and see a full list of the new features here.

More Innovations and Releases

In addition to the launch of HubSpot AI and new Sales Hub features at INBOUND 2023, HubSpot also shared the following releases:

  • Mobile messaging. HubSpot’s SMS feature offers marketers an easy, instant, and personalised way to communicate with customers, allowing them to build stronger relationships and improve campaign effectiveness—all from a single platform. Mobile messaging is available to customers with U.S.-based SMS numbers for messaging into the U.S. and Canada, and globally with HubSpot’s WhatsApp integration.
  • New Smart CRM customisations. Customers can now model, configure, and extend data with greater flexibility using HubSpot’s Smart CRM, easily adapting HubSpot to better match their unique needs and processes.

Learn more about the products released at INBOUND 2023 here.