Zalora, the largest and fastest growing fashion-focused e-commerce site in Southeast Asia started powering its customer acquisition strategy with Insider’s AI-powered Growth Management Platform (GMP).
Rashi Talwar, the Regional Senior Manager at Zalora focuses on customer acquisition strategy and conversion optimization. She ensures that Zalora provides their customers and prospects the best possible user experience while improving conversions.
Also, Rashi was facing the challenge of increasing CAC (customer acquisition cost) due to higher competition, climbing CPCs, and usage of multiple channels by the modern customer. Mistargeting audiences in ad channels created marketing waste, making it difficult to optimize advertising budgets.
Rashi started evaluating solutions based on platform reach as they wanted to find an integrated platform that would be potent across channels; dedicated account management so they could utilize the platform to its fullest; and platform integration as Zalora is an ever-growing brand with a diverse technological stack.
That’s when Rashi met Insider, the very first integrated Growth Management Platform (GMP). Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention and Revenue.
Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, Insider’s Growth Management Platform (GMP) empowers marketers to deliver personalized journeys across web, mobile web, mobile apps and ad channels.
Rashi, facing increasing customer acquisition costs was particularly interested in Insider’s Predictive Ad Audiences. This technology allows marketers to target AI-powered predictive segments in ad channels like Facebook and Adwords. Likelihood to Purchase algorithm segments those visitors who are predicted to make a purchase in the next seven days. By only targeting those visitors, who are likely to buy, marketers can make smarter investments and increase ad spend efficiency and, in turn, return on ad spend (ROAS).
As Insider’s Growth Management Platform (GMP) is built on a unified data layer, it is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams.
“At ZALORA we are trying out and reviewing a lot of new and exciting technologies but I was particularly impressed when I saw Insider’s Predictive Ad Audiences. A very simple integration which took us literally less than 5 minutes (no IT involvement), Insider was able to start running its sophisticated machine learning algorithms helping us to identify high value audiences of users with a high likelihood to convert, high likelihood to churn, or high customer lifetime value. Impressive product & great account management – 5 stars!” said Rashi Talwar, the Regional Senior Manager at Zalora.
Primarily, GMP helps marketers create more intelligent interactions with their customers through exposing them to the most relevant content on their preferred channels, delivering fuss-free experiences.
Hande Cilingir, Co-founder and CEO says: “Our aim is to make it easier for digital marketers to take a leading role in driving revenue, growth and loyalty in their organizations. Above all, our mission is to help brands deliver relevant and delightful experiences that are mindful of their customers’ attention and time.”
Archive
- October 2024(27)
- September 2024(94)
- August 2024(100)
- July 2024(99)
- June 2024(126)
- May 2024(155)
- April 2024(123)
- March 2024(112)
- February 2024(109)
- January 2024(95)
- December 2023(56)
- November 2023(86)
- October 2023(97)
- September 2023(89)
- August 2023(101)
- July 2023(104)
- June 2023(113)
- May 2023(103)
- April 2023(93)
- March 2023(129)
- February 2023(77)
- January 2023(91)
- December 2022(90)
- November 2022(125)
- October 2022(117)
- September 2022(137)
- August 2022(119)
- July 2022(99)
- June 2022(128)
- May 2022(112)
- April 2022(108)
- March 2022(121)
- February 2022(93)
- January 2022(110)
- December 2021(92)
- November 2021(107)
- October 2021(101)
- September 2021(81)
- August 2021(74)
- July 2021(78)
- June 2021(92)
- May 2021(67)
- April 2021(79)
- March 2021(79)
- February 2021(58)
- January 2021(55)
- December 2020(56)
- November 2020(59)
- October 2020(78)
- September 2020(72)
- August 2020(64)
- July 2020(71)
- June 2020(74)
- May 2020(50)
- April 2020(71)
- March 2020(71)
- February 2020(58)
- January 2020(62)
- December 2019(57)
- November 2019(64)
- October 2019(25)
- September 2019(24)
- August 2019(14)
- July 2019(23)
- June 2019(54)
- May 2019(82)
- April 2019(76)
- March 2019(71)
- February 2019(67)
- January 2019(75)
- December 2018(44)
- November 2018(47)
- October 2018(74)
- September 2018(54)
- August 2018(61)
- July 2018(72)
- June 2018(62)
- May 2018(62)
- April 2018(73)
- March 2018(76)
- February 2018(8)
- January 2018(7)
- December 2017(6)
- November 2017(8)
- October 2017(3)
- September 2017(4)
- August 2017(4)
- July 2017(2)
- June 2017(5)
- May 2017(6)
- April 2017(11)
- March 2017(8)
- February 2017(16)
- January 2017(10)
- December 2016(12)
- November 2016(20)
- October 2016(7)
- September 2016(102)
- August 2016(168)
- July 2016(141)
- June 2016(149)
- May 2016(117)
- April 2016(59)
- March 2016(85)
- February 2016(153)
- December 2015(150)