Google Cloud and Klook, Asia’s leading platform for experiences and travel services, have announced a collaboration to amplify Klook’s activity content and customer engagement channels with generative AI from Google Cloud, starting with automated translation into 10 languages that capture both local-market nuances and Klook’s distinctive brand voice.
The initiative builds on a successful pilot program where Klook used Google Cloud’s PaLM 2 large language model via Google Cloud’s Vertex AI Model Garden to translate existing descriptions, tips, and other information about its merchants’’ services into Simplified Chinese and Korean. The pilot achieved impressive results both in the accuracy of its translations, as measured by industry-standard assessment models for natural-language content generated by AI and in capturing the local-market nuances of tone and voice as scored by Klook’s localization team of linguists and brand marketers.
Localisation That Learns from Experiences
To ensure that translations captured local nuances while adhering to its brand tone, Klook trained Google Cloud’s generative AI on previously translated activity content from its platform, allowing it to generate translations in languages including Bahasa Melayu and Simplified Chinese that were increasingly tailored to the team’s desired outputs. This saw the accuracy, local nuance, and efficiency of translations improve at every iteration, giving Klook the confidence to scale its efforts across all activity-related content.
“We take great pride in being in-destination experts, from the moment our travelers begin their discovery of their dream holiday to the moment they book with Klook and ultimately throughout their in-destination experience. We are committed to make this entire journey seamless, effortless, and in the language that best suits our travelers’ preferences,” said Bernie Xiong, CTO at and Co-Founder of Klook. “Our pilot proved that with Google Cloud’s generative AI capabilities, we can deliver this complete brand experience at scale without any compromise on content quality or accuracy. We will continue to innovate, bring new advancements for a more engaging platform, and solidify our standing as the brand of choice for travelers in Asia and beyond.”
Beyond translation, Klook will also explore Google Cloud’s generative AI capabilities within its K.AI (Klook AI) chatbot for customer service to bolster the data security and accuracy of its increasingly complex interactions with customers, which include everything from travel recommendations to booking status and related transactions. The company also plans to introduce content generation using PaLM 2, creating a much faster and easier onboarding experience for vendors by automatically creating short-form descriptions and details about their activities. These benefits combined will also have a positive impact on internal employee productivity across teams within Klook.
Improving Engagement from Start to Finish
To further enhance its data and AI capabilities, Klook will expand its use of BigQuery and Google Kubernetes Engine to power its analytics and applications organization-wide. Additionally, future generative AI deployments across Google Cloud and Google Ads will enable Klook to identify new opportunities for customer engagement with more personalized content and value-added services.
“Klook’s use of generative AI has the potential to significantly boost both internal productivity and customer engagement, enhancing the uniqueness of their brand and value proposition while also strengthening trust and security for their customers,” said Kathy Lee, Managing Director at Google Cloud in North Asia. “They’ve already gained a crucial first-mover advantage in personalizing and localising travel experiences with generative AI, and we look forward to our continued collaboration to further strengthen their digital leadership with Cloud and AI across their business.”
Archive
- October 2024(44)
- September 2024(94)
- August 2024(100)
- July 2024(99)
- June 2024(126)
- May 2024(155)
- April 2024(123)
- March 2024(112)
- February 2024(109)
- January 2024(95)
- December 2023(56)
- November 2023(86)
- October 2023(97)
- September 2023(89)
- August 2023(101)
- July 2023(104)
- June 2023(113)
- May 2023(103)
- April 2023(93)
- March 2023(129)
- February 2023(77)
- January 2023(91)
- December 2022(90)
- November 2022(125)
- October 2022(117)
- September 2022(137)
- August 2022(119)
- July 2022(99)
- June 2022(128)
- May 2022(112)
- April 2022(108)
- March 2022(121)
- February 2022(93)
- January 2022(110)
- December 2021(92)
- November 2021(107)
- October 2021(101)
- September 2021(81)
- August 2021(74)
- July 2021(78)
- June 2021(92)
- May 2021(67)
- April 2021(79)
- March 2021(79)
- February 2021(58)
- January 2021(55)
- December 2020(56)
- November 2020(59)
- October 2020(78)
- September 2020(72)
- August 2020(64)
- July 2020(71)
- June 2020(74)
- May 2020(50)
- April 2020(71)
- March 2020(71)
- February 2020(58)
- January 2020(62)
- December 2019(57)
- November 2019(64)
- October 2019(25)
- September 2019(24)
- August 2019(14)
- July 2019(23)
- June 2019(54)
- May 2019(82)
- April 2019(76)
- March 2019(71)
- February 2019(67)
- January 2019(75)
- December 2018(44)
- November 2018(47)
- October 2018(74)
- September 2018(54)
- August 2018(61)
- July 2018(72)
- June 2018(62)
- May 2018(62)
- April 2018(73)
- March 2018(76)
- February 2018(8)
- January 2018(7)
- December 2017(6)
- November 2017(8)
- October 2017(3)
- September 2017(4)
- August 2017(4)
- July 2017(2)
- June 2017(5)
- May 2017(6)
- April 2017(11)
- March 2017(8)
- February 2017(16)
- January 2017(10)
- December 2016(12)
- November 2016(20)
- October 2016(7)
- September 2016(102)
- August 2016(168)
- July 2016(141)
- June 2016(149)
- May 2016(117)
- April 2016(59)
- March 2016(85)
- February 2016(153)
- December 2015(150)