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Company recognized for harnessing technology and creating innovative methods in developing consumer insights

SINGAPORE–(BUSINESS WIRE)–MetLife, Inc. (NYSE: MET) announced that it won Celent’s Model Insurer Asia 2016 and Data Mastery and Analytics Awards at a distinguished ceremony that was held in Singapore on April 21, 2016. For the insurance industry, data has become a key source of competitive advantage and is pushing the competitive boundaries for insurers at an accelerated rate. MetLife has, once again, shown its commitment to delivering a truly customer-centric experience through its digitalized business model and its powerful data analytic capability. This has resulted in the creation of new opportunities for the company to differentiate and to better serve its customers.

“MetLife is proud to have won both the Model Insurer 2016 Award and the Data Mastery & Analytics Award, and this achievement affirms MetLife’s dedication towards understanding our customers and their preferences,” said Ralph Brunner, Chief Marketing Officer for MetLife in Asia. “We are committed to investing in technologies and solutions that enable a seamless customer experience. Transforming data into real customer insights helps us to go further by shaping and optimizing our customer interactions; giving us the ability to deliver more personalized customer service and drive real value for our customers.”

“This award is a testament to the distinctive advantage companies can offer customers when technology and marketing work in tandem to achieve excellence,” noted Steve Weinreb, Chief Information Officer for Regional Application Development for MetLife in Asia. “At MetLife, our customer-centric focus fuels the success of our internal partnership.”

MetLife Asia established its Center of Excellence for Data Analytics (COEDA) in 2014 to transform big data into customer insights, deliver a more holistic customer experience, and drive incremental profit for the enterprise. Since then, MetLife’s COEDA has worked relentlessly to create competitive advantage for the company by scaling up its advanced data analytics capability and adopting best practices from the insurance industry and beyond. This led to MetLife being awarded the Innovation Award for its Advanced Data Analytics (ADA) efforts in the Asia Insurance Technology Awards (AITA) 2015.

Hosted by Celent, a research and consulting firm focused on the application of information technology in the global financial services industry, the Model Insurer Award recognizes insurance firms that effectively utilize technology as a means to foster investment in innovation. Model Insurer is awarded for best practices of technology usage in different areas critical to success in insurance, and is the main award an insurer can win from Celent. The award for Data Mastery and Analytics recognizes insurers that are able to leverage data in innovative ways to identify profitable niches, manage risk and improve service. Insurers were evaluated on three criteria: demonstrable business benefits, degree of innovation, and technology or implementation excellence as seen through the use of best practices.

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