Covering Disruptive Technology Powering Business in The Digital Age

In January 2020, Brunei’s telecommunications network was put under the umbrella of the Unified National Network (UNN). This was done to cater to both national and international clients. As part of the telecommunication transformation, services and networks were separated, with operators now operating fully as service providers. They are also focused on selling and serving end customers. As a result, Progresif started to introduce new mobile and broadband products, services, plans and packages for customers. These offerings include 4G+ access for all customers.

Progresif aims to define the ICT sector in Brunei. To that end, it implemented a series of changes and offered revolutionary new products. These efforts helped them win the Mobile Operator of the Year and the Marketing and Brand Initiative of the Year awards at the 2023 Asian Telecom Awards.

The awards programme commends the efforts of telecommunications companies in bridging gaps in a challenging market. It also recognizes initiatives that bring growth and success into operations. Progresif’s numerous improvements in its products and revamps to its CSR programmes distinguished them from its competitors.

Progressing Brunei through Connectivity and Digital Innovation

During the COVID-19 pandemic, Progresif introduced its new postpaid plan MORE. It specifically catered to its customers’ need for more affordable pricing and data options. Prices started at USD $16 a month for 6GB, with an option between a 12- or 18-month contract. It also offered other denominations with more available data and 30-day validity data, SMS and calls.

When the second wave hit Brunei, Progresif again acted swiftly. With the support of the relevant stakeholders, it quickly installed Wi-Fi connectivity for frontliners and volunteers in COVID-19 isolation centres. In total, Progresif equipped nine isolation sites and two COVID-volunteering centres across Brunei with full internet connectivity and wireless routers.

Progresif CARE+ was reintroduced in February 2022 to advance the company’s digital transformation and provide direct access to new products.

Products such as Progresif Pay (mobile wallet), Progresif Media (online streaming platform) and Progresif Events (ticketing portal) grew Progresif’s customer base sitting. It is, to date, at over 150,000 subscribers already.

Additionally, Progresif launched its Donate Data campaign in February 2021 as part of its enhanced CSR. The campaign aims to support online learning for students in schools by providing fast internet and data quota. When the pandemic was at its peak in Brunei, Progresif quickly pivoted this initiative to support less fortunate students. It ensured the underprivileged had equal access and opportunity to go online when schooling from home. This initiative was done in collaboration with Brunei’s Ministry of Education and ensured equal education opportunities for all.

Making Personalised and Flexible Prepaid Plans with Progresif’s YO!

Offering flexibility and freedom in creating prepaid plan offerings can be hard to execute. It can be even harder to balance. But Progresif’s new prepaid product, named YO! (Your Own) can do it. Launched on July 2022, it offers no monthly fee and a variety of add-ons.

The company recognises that each customer uses their phone for different purposes with varying degrees of requirements. As such, Progresif’s YO! provides much-needed flexibility as customers can build plans that suit their needs and budget. Given its affordable and customisable nature, Progresif’s YO! is hard to resist for customers. Sweetening the pot is the affordability of the SIM: B$10 plus B$10 preloaded credit.

Since its launch, Progresif’s Prepaid YO! has grown exponentially, increasing approximately 7% every month within the past year. By allowing customers to do more with their prepaid products and marketing throughout the whole country, Progresif has enjoyed steady progress in improving and enhancing the customer experience with its brand.

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