Covering Disruptive Technology Powering Business in The Digital Age

Progress, the trusted provider of application development and infrastructure software, has announced the availability of Progress® Sitefinity® 15. With this release, Progress delivers new generative AI (GenAI) support throughout the platform, enabling marketers to create personalised content at scale. Additionally, new no-code data connectivity offered through Sitefinity Integration Hub seamlessly connects to leading MarTech platforms facilitating unified customer profiles. Organisations driving digital modernisation can eliminate marketing data silos, gain valuable customer insights and deliver personalised experiences faster with Sitefinity 15.

The landscape of digital marketing and content creation is being radically transformed by the emergence of GenAI technologies. A recent

survey by Gartner found that 79% of corporate strategists believe that technologies such as artificial intelligence (AI), analytics, and automation will be critical for their success over the next two years. With today’s release, Progress helps marketers accelerate content creation using GenAI capabilities, built directly into the content authoring interface. In addition, a new no-code data integration platform enables them to aggregate customer information from critical business systems to easily gain a holistic view of customer data across platforms, enabling the creation of personalised digital experiences with speed and precision.

Providing a Variety of Capabilities 

Sitefinity 15 enables organisations to:

• Leverage generative AI to scale content production and improve the efficiency of content marketing. New GenAI support enables authors to efficiently summarise, improve, and personalise existing content to suit the unique needs and requirements of different personas or touchpoints along the customer journey. They can do this by leveraging AI tools straight from the WYSIWYGeditor without learning how to write prompts or the need to switch interfaces.
• Drive automation and bring data closer to business users. Throughthe new Sitefinity Integration Hub, organisations can connect Sitefinity to more than 1,000+ critical third-party systems and applications to automate workflows and harness data effectively.
• Create efficient journeys and deliver one-to-one personalisation with AI-assisted CDP capabilities. Organisations can leverage unified customer data to segment audiences and optimise messaging.Sitefinity customer data platform (CDP) now also has an AI-driven chatbot for faster onboarding.

“With the Sitefinity15 release, we are excited to offer significant new digital marketing muscle for customers,” said Loren Jarrett, EVP & GM, Digital Experience, at Progress. “New GenAI content authoring capabilities and scalable MarTech system integrations are game changers for ease of content creation and experience personalisation.”

The Cornerstone of the Digital Experience Suite 

Sitefinity is a cloud-based, enterprise-grade CMS built on proven ASP.NET technology. It provides intuitive content management, personalisation, integrated core CDP capabilities, and decoupled architecture to enable multichannel content delivery. As the cornerstone of Progress’ Digital Experience suite of products, Sitefinity provides mid-market and enterprise organisations with the right digital experience tools to drive efficiency and rapid time to value in their digital initiatives.

In the past 12 months, Sitefinity has earned multiple industry recognitions from analysts and customers. Most recently, the Progress DX suite of products was recognised as a Customers’ Choice in the 2023 Gartner® Peer Insights™ Voice of the Customer for Digital Experience Platforms (DXP) report and was named a Leader in the 2023 GigaOm Radar for DXP. Sitefinity was also named by G2 as a 2023 Best Software Awards winner, based on user reviews, and won the 2023 MarTech Breakthrough Award for “Best Overall Web Content Management Solution.”

Sitefinity15 is available today. For more information, visit https://www.progress.com/sitefinity-cms or attend the Sitefinity15 release webinar on November 9 at 11:00 a.m. ET. Register for the event here.

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