Covering Disruptive Technology Powering Business in The Digital Age

Leading B2B technology group REVEZ Corporation Ltd (REVEZ) recently launched Singapore’s first-ever Codeless Web-based Augmented Reality (WebAR) asset Content Management System (CMS), PLONK® which allows everyone to create WebAR assets with no coding knowledge required. Users can easily create, publish, track and analyse their 3-D AR-powered digital campaigns in just a few simple steps. PLONK® transforms the way customers experience a brand and can support any product catalogue or geographic reach. This is yet another Software-As-A-Service (SaaS) offering from REVEZ and the third recurring business model that was rolled out during the Covid-19 period, in addition to cybersecurity offerings and digital media offerings, in achieving long-term business sustainability.

As the ongoing pandemic continues to rage around the world, companies have relied on cloud-based, on-demand platforms to provide scalable solutions as-a-service. Eyeing this demand surge, REVEZ deployed cutting-edge technology to enable PLONK® users to access WebAR technology with little upfront investment in tools, equipment or specialised people. PLONK® equips developers, brands and agencies with powerful tools to create extraordinary WebAR experiences.

“As the first Singapore company to develop and launch such a CMS, we are excited to make WebAR technology more assessable to content creators. PLONK® allows for hyper efficiency where one can literally create and use a WebAR animation in 15 seconds. This heralds a new generation for advertising and digital creativity in campaigns,” said Victor Neo, Deputy Board Chairman and Group CEO at REVEZ. “We want to make this platform technology accessible to more people and we are definitely on track of our roadmap to design the future of innovation.”

REVEZ offers an easy way to deliver AR experience for retail, MICE, tourism, out-of-home media, education, 5G virtual trail and more. “Thanks to my wonderful team that works committedly and endlessly to mark this new achievement,” said Wayne Lee, Group CCTO of REVEZ. “In this current digital era, innovation is ever-changing to suit demands, we will continue to work closely with institutions and partners to reinforce PLONK® features and 5G-enabled offerings as part of our digital roadmap.”

National Heritage Board has partnered with REVEZ to pilot the potential of Web AR solutions to add value to heritage and cultural experiences, where demand is ever-growing for new digital engagement and gamification. “As the world is getting more digitally connected, visitors use their smartphones as natural extensions to access additional real-time information and for customising and personalising their experiences. Leveraging technology like PLONK® to create a simple and seamless consumer AR experience without the need for any programming code provides an easy and accessible way for our museums and heritage partners to build meaningful experiences for our audiences quickly and easily,” said Jervais Choo, Deputy Director (Organisation Design & Innovation) at the National Heritage Board.

REVEZ has also partnered with Nanyang Polytechnic (NYP) to collaborate in industry innovation, so as to support local engineering enterprises as they move up the value chain. “We are working together in education and training to build the next generation of Singapore’s top digital engineering talent. This partnership pans across technological areas such as Augmented Reality, Virtual Reality, Mixed Reality, Artificial Intelligence, 5G and cloud computing and provides opportunities for NYP students to work on real-life industry problems through projects and internships. We look forward to lending our expertise to local engineering firms so that they can embrace digital innovations such as the PLONK® platform. Our students stand to gain from this partnership as they use a myriad of tech tools from AR to 5G, and cloud computing for real-life projects, giving them a competitive edge,” said Dr. Vinn Prabhu, Deputy Director (Digital Engineering), School of Engineering, at NYP.

REVEZ is known for its industry-leading innovations and projects in the immersive multimedia space. Awarded as “Singapore’s Largest Provider of Customised Multimedia Solutions for Museums and Galleries” by Singapore Book of Records in 2018, REVEZ is the creator of many engaging and technologically advanced projects, including the Coast-to-Coast (C2C) mobile app and the National Parks Board’s first AR-enabled mobile application. It also won the 5G-enabled virtual platform for Novel and Immersive Tourism, Heritage and Cultural Experience for National Heritage Board, under the Open Innovation Platform National Innovation challenge 2020, organised by Infocomm Media Development Authority. With the accelerated demand in digital innovations, REVEZ continues to grow innovative platforms and turnkey solutions for enterprises to excel in the digital age.

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