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Salesforce has announced the general availability of Salesforce Pro Suite, a flexible, scalable, all-in-one offering to help small and medium enterprises (SMEs) get started and scale on the #1 AI CRM. Powered by Salesforce’s Einstein 1 Platform and Data Cloud, Salesforce Pro Suite helps customers grow their operations with one ready-to-use and easy-to-implement solution.

A recent study found that the top business challenge for SMEs in 2024 is escalating business costs. Over 90% of SMEs surveyed acknowledge the importance of business transformation in coping with this. Refining operational processes, advancing product and service innovation, and elevating customer experiences are top priorities for businesses this year.

With Salesforce Pro Suite, SMEs can:

• Break down data silos across multiple tech systems and departments, and create a 360-degree view of customers with Data Cloud. This powers CRM, AI, automation and analytics across any business process.
• Increase lead generation with campaign templates, content personalisation, and performance analytics to reach the right prospects with the right message at the right time.
• Drive faster sales with forecasting, quoting, and direct online payments to streamline revenue collection.
• Answer customer questions fast with chat and messaging capabilities available on customer websites and apps.
• Extend the power of AI CRM through AppExchange, Salesforce’s trusted enterprise cloud marketplace, with an ecosystem of apps and experts to drive results across any industry, department, or product.

Salesforce Pro Suite Scales Together with the Business

Salesforce Pro Suite expands on the capabilities of Salesforce’s Starter Suite, an all-in-one CRM app with built-in AI that helps SMEs generate leads, win customers and keep them. Salesforce launched Starter Suite in 2023 to equip SMEs with a simple, out-of-the-box CRM with easy-to-use capabilities. It gives employees the tools to handle critical tasks quickly, including tracking sales leads, managing customer service cases, sending customer emails, collecting direct payments, and more.

This special offering for SMEs is built on the Einstein 1 Platform, an extensible enterprise AI platform that empowers SMEs to get started easily with right-sized solutions while ensuring they can scale seamlessly. It offers a seamless growth path from Starter Suite for growing businesses with the tools they need to support more complex business processes.

In addition to the functionality of Starter Suite, Salesforce Pro Suite provides advanced features and more customisation, such as workflow and process automation, sales forecasting and quoting, and live chat for customer service.

“SMEs form the foundation of the ASEAN economy and drive the region’s growth. SMEs typically struggle to scale their business to the next phase of growth with limited resources to manage more complex processes. Finding new ways to improve efficiency and innovate is critical to navigating through this challenge and the increasingly competitive business landscape,” said Sujith Abraham, Senior Vice President and General Manager at Salesforce ASEAN.

Abraham further said: “Pro Suite helps SMEs to break the data silos that are hindering them from using AI and automation and create a unified view of their customer data with Data Cloud. This is the heart of deeper customer relationships. As an affordable, intuitive, and scalable solution, Pro Suite positions SMEs for better productivity and efficiency and solves today’s business challenges.”

Availability

Salesforce Pro Suite is generally available now. It is priced at USD $100 per user per month. More details here.

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