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Sendbird, the industry-leading communications API platform for web and mobile apps, recently announced a groundbreaking integration to revolutionise how businesses handle generative AI-powered customer conversations. Sendbird has integrated Llama 2, Meta’s Open-Source Large Language Model (LLM), into its AI-powered communications platform.

By adding support for Llama 2, on top of existing ChatGPT and PaLM-2 integrations, Sendbird becomes the first company to enable customers to leverage the power of generative AI chatbots in a manner that best suits their overall strategy and security preferences. With Llama 2 as an open-source option, Sendbird allows customers unprecedented transparency, control, and flexibility over their communications experiences.

“Sendbird is known for its dedication to enhancing communication in web and mobile apps and for harnessing the power of generative AI to benefit business. Now, we are taking another critical privacy-oriented step by integrating an open-source LLM on our platform,” said Sendbird CEO and Co-Founder John S. Kim. “By hosting the Llama 2 LLM within the Sendbird infrastructure, enterprises can now retain their conversations’ data on the Sendbird servers, ensuring the utmost security and reducing the risk of unauthorised access or data leaks.”

The Importance of Open-Source

Open-Source LLMs, epitomised by Meta’s Llama 2, represent a monumental leap forward. These AI language models, trained by billions of words, are free and accessible for companies to adapt them to their needs.

Additionally, open-source LLMs provide a new level of transparency. This is imperative when LLMs are known to pose risks, as they can memorise sensitive data from training sets, which malicious actors can then exploit. With open-source LLMs, like Llama 2, companies have clear insight into the LLM architecture, training methodologies, and usage. Based on this information they can decide how such models are used. It also helps build trust, facilitate audits, and ensure ethical and legal compliance.

Sendbird is developing fine-tuning expertise and will provide support capabilities to enterprise companies looking to enhance the LLM performance with their proprietary data while maintaining data privacy, governance, and security.

“We look forward to harnessing the benefits of open-source LLMs for our chatbots. This addition not only brings customers new levels of control and security, it provides choice and flexibility for implementing generative AI,” added Kim. “From large-scale gaming and social and community businesses to food delivery, healthcare, financial service organisations, and enterprises worldwide, Sendbird powers meaningful communications and customer interactions at scale. We will continue to innovate across our platform to ensure our customers always have the most advanced and useful tools at their disposal.”

Sendbird’s AI chatbots powered with Llama 2 are available today for seamless deployment across web and mobile apps.

To get a first-hand experience and learn more about Sendbird’s next-generation AI-generated conversations, please visit: https://Sendbird.com/products/open-source-llama2-integration/

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