Covering Disruptive Technology Powering Business in The Digital Age

A £100,000 start-up technology company has created an app that is able to view the moods of sections of society through social media and satellite technology. The app uses the satellite to create an image which highlights how the different pockets of the population are feeling based on anything from fitness heat-maps of neighbourhoods, trending topics, transport or the weather.

Gyana, which is the brain child of Joyeeta Das, translates data into easy to read 3D images that can be used by any agency intending to gauge public sentiment such as government portals, corporate entities and even Nasa.

Ms Das explains that the app has a sentiment index that would show what people in a crowd are feeling through various means of data scraping. The idea came to her while she was studying as an engineering student. She had an epiphany on how collecting visual stimuli data could be created into a service that could be used in a multitude of aspects.

“It suddenly seemed to me that the sunrise and the grass and the world make sense to me not one at a time but because they are all together. We try to dissect things and technology always ‘unlayers’ data but there is now the time, the age, when we need unifying technology, a system that brings things together,” she says.

The many ‘Mood’ apps in the market today are only tailored to the individual and either inform or monitor the user about his or her mood for the day.

According to Ms Das, the software allows for people to learn and explore by being intuitive and empowering individuals to learn without limitations or fixed data points.

“Instead of responding to one specific query, we need to open up the wide array of responses to questions. This will broaden human imagination and intuition and help us become more powerful as a species.”

Gyana has a staff team of 12 people from 11 different countries working in a range of diverse fields such as physics, engineering and philosophy. They are currently working with Nasa to help efficiently interpret satellite imagery. She credits “the power of the university network” in helping her find her staff.

Even so Ms Das believes the company is barely scratching the surface in their potential. They plan to target professional services companies for which her data would be intrinsically invaluable to customer satisfaction. Companies such as estate agents, architects and real estate developers, for which location-based data are valuable. Other industries that would benefit from it include gyms and grocery stores to see the levels of moods and fitness in a particular neighbourhood.

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