Authored By: Dan Johnson, Director of Product Marketing – Kofax
Artificial intelligence (AI) is anything but new. It has been a major part of our everyday lives for some time now. Alexa talks to us without warning. Our cars parallel park for us. There is no doubt AI is pretty smart.
When it comes to the business world, AI has not fully arrived yet—at least not for most companies. While many organisations consider AI to be the next frontier in digital transformation, they just cannot shift into the next gear and further their investment in AI-powered processes.
There is a long list of seemingly valid reasons—things like a lack of expertise, long implementation timelines and complex solutions. Faced with these obstacles, many companies find it difficult to see a path to success, so their AI projects, and their business transformation aspirations, remain idle. This way of thinking, that “We can’t do AI until we understand how AI works,” has many companies focusing on technology, rather than on solving their business problems.
However, it is time for the fog of misunderstanding around AI to lift because AI is smarter and easier to use than ever. And the timing could not be better. As the “new normal” sinks in, companies are looking for ways to provide a stellar customer experience, becoming more responsive and easier to do business with. At the same time, they may be struggling with the effects of the Great Resignation and need to cultivate a more desirable working environment to invigorate tired, disillusioned employees. Using AI to reimagine a company’s processes can help deliver on both fronts.
Rather than trying to understand AI, companies should be focused on solutions that solve these business problems. State-of-the-art intelligent automation platforms are AI-driven but have evolved to isolate the complexities of AI from the business process experts that use them. This new era of AI—”Pervasive AI”—marks the end of technology paralysis and the beginning of transformation enablement.
Organisations should stop worrying about how AI works and start focusing on what they want it to do. They should be asking these questions “Am I doing everything I can to leverage Pervasive AI to transform my business for my customers?” and “Can I afford not to?”
Sign of the Times: Focus on Business Outcomes, Not Tech Specs
Delivering a better customer experience means transforming the workflows that impact them the most. A recent study titled “Automation at Scale: Bridging the Gap Between IT and the Business” showed that firms are commonly automating the digitisation of information (58%) and front-desk interactions (52%). Another benchmark study—”Intelligent Automation Platforms Accelerate Digital Workflow Transformation Success”—found that automating customer engagement workflows has been a clear priority, with more than half of organisations having automated the customer experience (62%) and customer relationship/retention (51%) workflows.
“It is time for the fog of misunderstanding around AI to lift because AI is smarter and easier to use than ever. And the timing could not be better. As the “new normal” sinks in, companies are looking for ways to provide a stellar customer experience, becoming more responsive and easier to do business with.”
There is still work to be done. Many organisations have ended up with a piecemeal or siloed approach to automation. Indeed, the same benchmark study discovered that 65% of executive decision-makers say customer acquisition workflows are still largely manual or only partially automated. Critical steps in processes such as customer onboarding, mobile verification, self-services and e-document delivery must all be included in process automation efforts. Only then can a truly frictionless customer experience be realised.
How Pervasive AI Turbocharges Businesses
Many customer-facing workflows require information to be captured, extracted, understood and organised. These tasks occur early in many workflows, often at the very beginning, and benefit greatly from AI. The better an automation solution is at this stage, the more effective the rest of the process transformation will be, and AI can make all the difference.
For instance, there are many solutions that can capture data from structured documents that don’t often change, like an invoice or a driver’s license. However, data does not always come in neat packages. It is often unstructured, like in an email or a product review. AI can cut through the clutter, separating and organising the key data. Taking it a step further, AI can deliver more than characters or words from a page. Sentiment analysis can capture the mood of written words, giving organisations unprecedented insight into how customers are thinking.
Now, imagine driving this AI-enhanced data through the rest of an organisation’s workflows. Think about how much smarter a robotic workforce can be if equipped with better data. How much more effective and productive can the human workforce will be if they are not constantly deciphering incomplete or inaccurate data? That is the power of Pervasive AI.
Organisations should start customer-facing workflows on the right foot with Pervasive AI and watch how it transforms the rest of their automation processes while they reap the benefits—happier customers, rejuvenated employees and a huge leap forward on their digital transformation journey.
Archive
- October 2024(44)
- September 2024(94)
- August 2024(100)
- July 2024(99)
- June 2024(126)
- May 2024(155)
- April 2024(123)
- March 2024(112)
- February 2024(109)
- January 2024(95)
- December 2023(56)
- November 2023(86)
- October 2023(97)
- September 2023(89)
- August 2023(101)
- July 2023(104)
- June 2023(113)
- May 2023(103)
- April 2023(93)
- March 2023(129)
- February 2023(77)
- January 2023(91)
- December 2022(90)
- November 2022(125)
- October 2022(117)
- September 2022(137)
- August 2022(119)
- July 2022(99)
- June 2022(128)
- May 2022(112)
- April 2022(108)
- March 2022(121)
- February 2022(93)
- January 2022(110)
- December 2021(92)
- November 2021(107)
- October 2021(101)
- September 2021(81)
- August 2021(74)
- July 2021(78)
- June 2021(92)
- May 2021(67)
- April 2021(79)
- March 2021(79)
- February 2021(58)
- January 2021(55)
- December 2020(56)
- November 2020(59)
- October 2020(78)
- September 2020(72)
- August 2020(64)
- July 2020(71)
- June 2020(74)
- May 2020(50)
- April 2020(71)
- March 2020(71)
- February 2020(58)
- January 2020(62)
- December 2019(57)
- November 2019(64)
- October 2019(25)
- September 2019(24)
- August 2019(14)
- July 2019(23)
- June 2019(54)
- May 2019(82)
- April 2019(76)
- March 2019(71)
- February 2019(67)
- January 2019(75)
- December 2018(44)
- November 2018(47)
- October 2018(74)
- September 2018(54)
- August 2018(61)
- July 2018(72)
- June 2018(62)
- May 2018(62)
- April 2018(73)
- March 2018(76)
- February 2018(8)
- January 2018(7)
- December 2017(6)
- November 2017(8)
- October 2017(3)
- September 2017(4)
- August 2017(4)
- July 2017(2)
- June 2017(5)
- May 2017(6)
- April 2017(11)
- March 2017(8)
- February 2017(16)
- January 2017(10)
- December 2016(12)
- November 2016(20)
- October 2016(7)
- September 2016(102)
- August 2016(168)
- July 2016(141)
- June 2016(149)
- May 2016(117)
- April 2016(59)
- March 2016(85)
- February 2016(153)
- December 2015(150)