Covering Disruptive Technology Powering Business in The Digital Age

Tourism is one of the fastest growing economic sectors in the world today. Accounting for 30% of trade services and 6% overall exports, it is no wonder governments are investing heavily into developing the sector in their respective countries.

With the increase in competition among tourist destinations over the last few decades, even marketing managers and industry experts need to look at many different options into creating the right image in the minds of tourists.

One country that has had to bounce back several times due to natural disasters is Japan. Yet the Japanese government has managed to keep their tourism industry thriving and competitive. They are always looking for an advantage over other destinations. They have now turned to the use of big data analytics to further enhance tourist experiences while visiting their destination hot spots.

The Regional Economy and Society Analyzing System, or RESAS is a tracker device, which will be used as a monitor that tabulates the movements and hotspots most visited by tourists. This it claims will provide useful information on the economy, society and business segments to assist Japan in creating better and more effective economic and industrial policies, which in turn contributes to a better experience for travellers visiting in terms of providing the right infrastructure in supporting the industry.

The technology is also able to provide visitors to its website with approximately 5 million different business locations as well as details that have been listed in phone books from 2011 – 2015.

The website which was recently upgraded, will also allow users to view areas where businesses with particular services or products are concentrated and provide information on the changes that have happened over time.

The information gathered by the technology is taken from 500,000 visitors to Japan between January and June of last year using location data scraped together by NTT Docomo, an international roaming service in Japan. It shows movement patterns such as the order of movement tourists made between sightseeing spots. Japan has recorded an estimated 1.89 million international travellers this May, which is a 15% increase from May 2015, recording the highest figures for the month.

The data can also be viewed on a map, graph or chart and is said to be a powerful tool to assist the cooperation between local governments in promoting tourism there.

The big data analytics website also provides data for the entire nation on economic, industrial and financial details for 1 million individual small businesses from 2005 to 2014.

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