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Trax, the leading provider of computer vision and analytics solutions for the retail industry, has been named a winner of the Artificial Intelligence Excellence Awards program. The Business Intelligence Group recognised Trax as a leader in AI excellence, alongside big names like Capgemini, for innovative use of the emerging technology in retail.

Based in Singapore, Trax has revolutionized the global retail industry by delivering a single source of shelf truth for Consumer Packaged Goods (CPG) companies and retailers. Its offering provides in-store execution, market measurement and analytics services for CPG brands and retailers by harnessing its cutting-edge computer vision platform – which uses AI, image recognition and data analytics – to process photos taken in store to deliver near real-time, granular shelf and store-level insights.

Trax’ retail solutions offers CPGs and retailers – including Coca-Cola, AB InBev and Diageo among others – the opportunity to benefit from never-before-accessible insights from the shelf. Using Trax insights, clients can better understand how their products are performing in the market and make informed commercial decisions to drive top line growth.

Yair Adato, CTO at Trax, said: “This recognition as a leader in AI is a testament to our technological innovation and the immense talent here at Trax. We have worked hard to build a powerful AI, machine-learning and IoT platform that is truly digitizing the physical world of retail.”

“We are so proud to name Trax as a winner in our inaugural Artificial Intelligence Excellence Awards program,” said Maria Jimenez, chief nominations officer for Business Intelligence Group. “It was clear to our judges that Trax was using AI to improve the lives of their customers and employees. Congratulations to the entire team!”

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