Tune Talk, Asia’s fastest-growing Mobile Virtual Network Operator (MVNO), is pleased to be Malaysia’s first MVNO to announce that it is all-in on Amazon Web Services (AWS), an Amazon.com company, to optimise its network services and reimagine the end customer experience by embracing innovation with a cloud-first strategy.
The leading telco aims to digitally disrupt the Malaysian telco market by introducing fresh loyalty benefits and discounts, and remain competitive via unique 5G and Artificial Intelligence (AI)-powered offerings tailored for customers seeking value.
A Collaboration Built on Innovation
In the global telco industry marked by rapid technological evolution and increasing customer demands, where traditional approaches are giving way to more agile, cloud-based solutions, Tune Talk’s cloud-first move with AWS represents a strategic alignment with its commitment to digital innovation.
By migrating all of its IT workloads to AWS, Tune Talk will leverage AWS’s robust infrastructure, unparalleled scalability, and advanced cloud services to deliver in-country network services with enhanced resiliency, security, efficiency, and performance.
Building on AWS cloud will enable Tune Talk to optimise operations, reduce costs, and respond to the needs of its extensive and diverse customer base of over one million subscribers with agility.
Tune Talk Is Venturing into the Future of Telco
Tune Talk plans to experiment with AWS’s AI and Machine Learning (ML) capabilities powered by Amazon SageMaker to provide operational foresight to potential network issues, with the aim of having self-healing network operations that reduce downtime by 2024.
Using a purpose-built data lake built on Amazon S3 to store, analyse, and gain actionable insights from its data, Tune Talk will have a 360-degree view of its customers, allowing for more effective, personalized campaign management and collaboration across its industry partners.
With an eye on the future, the aspiring digital lifestyle telco operator plans to venture into generative AI to elevate Tune Talk’s service offerings with predictive analytics capabilities, providing customers with more engaging experiences.
Since 2021, Tune Talk has implemented a data-centric business strategy focusing on transforming insights gathered from subscribers into a bespoke brand user experience, including curating unique online and in-person initiatives for specific target markets.
This initiative will enable Tune Talk to offer more efficient and engaging customer interactions and provide immediate and relevant customer support through intelligent virtual assistants and chatbots, leveraging AWS services such as Amazon Lex, which enables customers to build bots with conversational AI, and Amazon Polly, which turns text into lifelike speech.
“By migrating all our workloads from on-premises to AWS, Tune Talk is not just moving data and voice, but adopting a tech-focused business approach with an updated, more reliable network infrastructure powered by cloud technology,” said Dajmarehan Zolkipli, Chief Financial Officer and acting CEO at Tune Talk. “Leveraging AWS AI technology to tap into the wealth of opportunities that come with advanced analytics and machine learning will be a game-changer, positioning Tune Talk to boost revenues and unlock new revenue streams with increased speed to market, and to offer targeted and unique lifestyle services on 5G to our customers.”
“Telcos today are enabled by cloud to deliver differentiated solutions and experiences, make faster business decisions, and unlock new revenue opportunities,” said Azhar Abdullah, Head of Enterprise Business at AWS Malaysia.
He concluded: “Going all-in on AWS enables Tune Talk to leverage AWS’s broad functionality and innovative approach to provide comprehensive 5G and AI/ML services, streamline costs, and improve efficiencies, with the upcoming AWS infrastructure Region in Malaysia further enabling local data storage and lower latency. We are proud to support Tune Talk’s mission to become a preferred digital lifestyle telecommunications company that delights customers, while growing securely and at scale.”
Archive
- October 2024(44)
- September 2024(94)
- August 2024(100)
- July 2024(99)
- June 2024(126)
- May 2024(155)
- April 2024(123)
- March 2024(112)
- February 2024(109)
- January 2024(95)
- December 2023(56)
- November 2023(86)
- October 2023(97)
- September 2023(89)
- August 2023(101)
- July 2023(104)
- June 2023(113)
- May 2023(103)
- April 2023(93)
- March 2023(129)
- February 2023(77)
- January 2023(91)
- December 2022(90)
- November 2022(125)
- October 2022(117)
- September 2022(137)
- August 2022(119)
- July 2022(99)
- June 2022(128)
- May 2022(112)
- April 2022(108)
- March 2022(121)
- February 2022(93)
- January 2022(110)
- December 2021(92)
- November 2021(107)
- October 2021(101)
- September 2021(81)
- August 2021(74)
- July 2021(78)
- June 2021(92)
- May 2021(67)
- April 2021(79)
- March 2021(79)
- February 2021(58)
- January 2021(55)
- December 2020(56)
- November 2020(59)
- October 2020(78)
- September 2020(72)
- August 2020(64)
- July 2020(71)
- June 2020(74)
- May 2020(50)
- April 2020(71)
- March 2020(71)
- February 2020(58)
- January 2020(62)
- December 2019(57)
- November 2019(64)
- October 2019(25)
- September 2019(24)
- August 2019(14)
- July 2019(23)
- June 2019(54)
- May 2019(82)
- April 2019(76)
- March 2019(71)
- February 2019(67)
- January 2019(75)
- December 2018(44)
- November 2018(47)
- October 2018(74)
- September 2018(54)
- August 2018(61)
- July 2018(72)
- June 2018(62)
- May 2018(62)
- April 2018(73)
- March 2018(76)
- February 2018(8)
- January 2018(7)
- December 2017(6)
- November 2017(8)
- October 2017(3)
- September 2017(4)
- August 2017(4)
- July 2017(2)
- June 2017(5)
- May 2017(6)
- April 2017(11)
- March 2017(8)
- February 2017(16)
- January 2017(10)
- December 2016(12)
- November 2016(20)
- October 2016(7)
- September 2016(102)
- August 2016(168)
- July 2016(141)
- June 2016(149)
- May 2016(117)
- April 2016(59)
- March 2016(85)
- February 2016(153)
- December 2015(150)