Covering Disruptive Technology Powering Business in The Digital Age

In an era where there are no virtual boundaries, getting your message across to as many people as possible is becoming increasingly crucial. Across all demographics, video content is a regular diet.

Even though video popularity was on the rise before, the pandemic accelerated an already ravenous appetite for videos, across businesses and the general public. Apart from video streaming subscriptions, new social media platforms are also gaining more traction to feed the consumer’s rampant desire for videos. However, distributing and streaming video content goes beyond posting a social media post.

While there are many underlying concerns regarding the broadcast of video content, some important concerns are:

• Huge file sizes (in GBs) consume long uploading times.
• Slow video buffering and high latency.
• Limited or inefficient bandwidth resulting in poor video streaming quality.
• Network congestion during peak hours.
• Remote streamers facing long delays.

With the help of Content Delivery Networks (CDNs) and their diverse and globally connected servers, these concerns can be addressed as CDNs are known for unparalleled delivery of video content on the Internet.

How do CDNs Facilitate Video Content Delivery?

Reliability: Since CDNs accommodate many servers responsible for transmitting videos to end-users, it prevents the origin server from being overwhelmed. This ensures reliable and seamless delivery, avoiding network bandwidth exhaustion.

Security: From DDoS to malware protection, the contemporary CDNs are fortified with highly advanced security features, such as automated scans, digital signatures, and multi-factor authentication, to provide an additional layer of security.

Quality and Speed: With CDNs serving end-users through the nearest edge servers, the risk of video lagging or buffering is highly minimised, ensuring low latency.

Scalability: CDNs can scale up and down according to video content requirements. If a video goes viral, for example, CDNs can boost their performance and network bandwidth, to prevent the video crashing and user dissatisfaction.

It is therefore evident that organisations simply cannot afford any compromise on video communication. According to Cisco- video traffic is likely to constitute 82 per cent of the total consumer content by the end of 2022. In order to ride on the cognitive benefits of videos, business will need to secure a good CDN provider to help achieve their business priorities.

Orange Business Services, a network-native digital services company, is well-established for its network reach and video streaming and distribution solutions that allow video content to be delivered globally. Orange Global CDN not only outshines the criteria outlined above but also takes the entire concept of video communication to the next level as it allows end-users to have immensely fast and direct access to videos from the nearby servers rather than the origin server, significantly saving hardware and bandwidth cost. With the expansion of new content PoPs near to the end-users, Orange Global CDN video solutions are furthering at a rapid pace.

No matter the end-user device, Orange Global CDN solutions facilitate the augmentation of Over-The-Top (OTT) strategies. This means you can use video services, for example Skype, WhatsApp or any other form of video communication, on your preferred device with swift loading, optimal streaming quality, full-proof security, at lower bandwidth cost.

Orange Business Services provide an all-inclusive CDN solution to ensure the best possible delivery of video content across the world, at very competitive rates.

Click on the following link to find out more.

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