Covering Disruptive Technology Powering Business in The Digital Age

If you think digital content delivery has transformed, you may be right but it does not stop here. Change is a constant. The strategies of today are likely to go redundant in the coming years. Who would have thought a decade ago that streaming web-based 4K videos would become the norm by the 2020s?

Digital transformation is unstoppable, and businesses must take time to evaluate their digital strategies to ensure smooth, swift, and uninterruptible dispatching of their web content across the globe.

The fundamental question here is: Why can’t there be any compromise on digital content strategies?

Brand Building:  Social media and internet access is prevalent in almost every corner of the globe, making content creation and delivery more comprehensive to augment business goodwill and attract more consumers than ever before. Through timely and quality-oriented web content delivery, your business can communicate effectively with the audience and convert them into potential and loyal customers by keeping them up-to-date about your products and services.

Grabbing Your Viewers’ Attention: You must have come across online articles with videos attached. Video content is a fantastic way to build greater awareness and keep customers engaged. This is because videos are more practical than any other format of content and studies have shown that the human brain is more likely to remember imagery or audio-visual content than text-based material.

Quality Information: Today’s users are bombarded with a myriad of information on the web. In order to stay competitive and relevant, businesses must step up their efforts to deliver informative, precise, concise and easy-to-digest content, quickly, wherever the audience may be. And without the right strategy, this will pose a challenge.

Resourcefulness:  The significance of digital content got a tremendous boost with the pandemic, as more people switched to remote working. Post-pandemic, many educational institutions are now heavily reliant on swift, secure, and reliable internet content delivery as they continue to offer many courses online. This further establishes that the importance of digital content will continue to grow exponentially in years to come.

Increased Content Capacity: Websites these days are loaded with tons of video, pictorial, social media, and written content. Business communities around the world continue to experiment with new digital content to target more audiences and get their message across. And this trend will continue to increase to match the ever-increasing web traffic as, according to the Cisco Annual Internet Report, the number of active internet users will hit 5.3 billion by 2023.

Delivering quality material to your target audience through a variety of channels has never been more paramount. More organisations are realising the importance of effective and robust content strategies and hence, opting for market-leading CDN providers like Orange Business Services to cope with the changing consumer demands.

Orange Businesses Services (OBS) is well-known and well-established for its exceptional CDN solutions that not only meet the requirements of the current market but also address those of the future. To better serve your audience and clients around the world with the best content, Orange Global CDN is feature-rich to optimise performance and provides more than 500 nodes distributed across over 70 countries and regions, delivering more than 150Tbps of bandwidth.

Your content can be in any form. Orange Global CDN services have all your digital transformational goals addressed. Click on the link below to find out more.

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