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EVme, a full-service electric vehicle (EV) lifestyle platform based in Thailand, has chosen Salesforce, the no. 1 AI CRM, to deliver personalised customer experiences as part of EVme’s expansion strategy.

Thailand has a burgeoning EV market, with the country leading Southeast Asia by capturing over 75% of battery-electric vehicle (BEV) sales in Q1 2023. With more climate-conscious customers considering sustainable vehicle options, companies need to set themselves apart with exceptional automotive customer experiences.

As pioneers in Thailand’s EV industry, EVme currently offers EV rentals and sales, charging services, and EV-related services and technology to customers, providing a holistic experience for the EV ecosystem.

As part of its expansion strategy, EVme will deploy Salesforce’s Automotive Cloud to sell EVs, as it works towards building an ecosystem of electric vehicles in Thailand. By scaling its omnichannel experience, the company plans to expand its fleet from 1,200 to 2,000 by the end of 2024.

Reducing time-consuming manual processes, robust data management, and a CRM platform that can scale with the business were some of the key factors EVme looked out for to support the next phase of its growth. In line with this, it chosen Automotive Cloud for its industry-tailored solution, which enables sales, service and marketing teams to have a complete view of automotive customer interactions on a single platform.

Additionally, teams will be equipped with automation tools to free up time and resources, and customer behaviour insights to continue delivering personalised and immersive user and vehicle experiences at every touchpoint, even as the business grows.

This builds on EVme’s existing relationship with Salesforce, which has seen EVme adopt Sales Cloud and Service Cloud since 2022 to automate processes and unlock insights for its car rental business.

EVme Delivering Customer-Centric Approach with Salesforce Automotive Cloud

Automotive Cloud pairs industry-specific data models and processes with Salesforce’s Customer 360 to bring efficiency, scalability, and customer insights to EVme. Features such as vehicle console, automotive lead management, and household management allow sales teams to automate manual processes that are time-consuming and error-prone, such as tracking leads and booking appointments.

Meanwhile, having a centralised platform, with a data-rich view of customers and vehicles will enable EVme to handle additional EV bookings seamlessly, and scale their platform.

In the longer term, this streamlined system will also allow service teams to maintain data accurately and consistently across the customer and vehicle lifecycle. This means that service teams can quickly access critical information like vehicle history, warranties, or parts inventory, to reduce response time and enhance customer satisfaction and loyalty.

EVme will also tap on Automotive Cloud Intelligence, which leverages Salesforce CRM Analytics to provide real-time intelligence and actionable insights across the automotive ecosystem. Features like dealer performance analytics, leads intelligence, and vehicle portfolio analysis will help teams make faster, more informed decisions and improve profitability.

With Salesforce’s framework to operationalise AI services through clicks-not-code, employees can also make low-code customisations to generate predictions in real time.

Boosting Collaboration and Cooperation Even More

EVme will also use Slack, the intelligent productivity platform, to boost collaboration and productivity within the business. In the year ahead, they plan to integrate Slack with Salesforce to streamline workflows for their car sales and rental businesses.

EVme will also use Salesforce’s solutions, such as Data Cloud, to support their expansion to offer more variety of cars, such as used cars and large fleets, and to unify customer data to drive better marketing and sales insights.

“The EV industry continues to grow rapidly, in response to consumers’ demand for more sustainable, efficient mobility services. In the dynamic industry that it operates in, EVme is taking the lead to provide a full-service, personalised digital experience for customers,” said Amit Suxena, Vice President, Sales, ASEAN, Salesforce.  

She added: “We’re thrilled to support EVme in the growth of their business through data and CRM  to make EVs accessible to more people in Thailand.”

The integration of Salesforce’s CRM solution is a significant advancement for EVme, driving our business growth… Our commitment to operational excellence and enhanced customer satisfaction is further strengthened through this strategic decision,” said Suvicha Sudchai, CEO and Managing Director at EVme Plus Co., Ltd.

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